Hana Cupid Survey: Mother's Day Image Color is 73% 'Red', New Trend of 'Oshi Color' Gift Selection Emerges

Hana Cupid Co., Ltd., a flower gift service provider based in Shinagawa-ku, Tokyo, led by Representative Director Noboru Yoshikawa, conducted an SNS survey on its official X (formerly Twitter) account between February 10 and March 5, 2026, ahead of Mother's Day on May 10. The survey gathered 4,838 responses.

Key findings include: 1. **Mother's Image Color:** 73% chose 'red,' citing reasons like 'energetic' and 'bright.' A modern perspective of choosing based on 'oshi color' (favorite idol member color) was also noted. 2. **Message to Convey:** 'Wishing good health' was chosen by 61%, surpassing 'Thank you' (39%), indicating a focus on health and parental well-being. 3. **Gift Type:** 'Arrangements' were preferred by 66% over 'bouquets' (34%), primarily due to the desire to reduce effort for busy mothers. 4. **Gift Selection Concerns:** 72% expressed difficulty in choosing gifts, often due to overthinking the recipient's preferences.

Hana Cupid offers various flower gifts, including red and new blue carnations, and provides a 'Mother's Day Gift Diagnosis' tool. The company operates Japan's largest flower shop network with approximately 4,000 member stores, covering 97.0% of the population. It pioneered 'flower delivery by communication' in 1953, ensuring freshness, same-day delivery, and sustainable practices. Services include e-gifts and international delivery to 141 countries/regions.