Rokid Announces Full-Scale Launch of AI Glasses in Japan

Rokid, a global technology company specializing in AI and AR-integrated smart glasses, held a press event titled 'Rokid Media Announcement / Rokid Pioneer Supporter Appreciation Festival' on Wednesday, July 8, 2026, at Tokyo Midtown Hibiya, unveiling its comprehensive strategy for a full-scale launch in the Japanese market.

The announcement included a nationwide experiential pop-up tour across five cities, the launch of sales at 75 electronics retail stores and major e-commerce platforms, and the rollout of developer platforms for AI glasses: 'AIOS' and 'Agent Store'. This marks a strategic shift, transforming Rokid's AI glasses from standalone devices into an AI platform for everyday life, business, and industrial use.

Zoro Shao, VP and General Manager of Overseas Operations at Rokid; Qu Liang, CEO of Future Model Co., Ltd.; and Weiqi Zhao, Global Head of Open Ecosystem at Rokid, participated in the event.

◾ Key Announcements

① Sales launch on July 10, 2026, at 75 nationwide retail stores and major e-commerce sites (including Bic Camera, Yodobashi, Edion, etc.)

② Evolution of AI glasses into a continuously expanding 'platform with growing applications' via AIOS and Agent Store

③ Rokid Japan Tour: experiential pop-up events in five cities—Tokyo, Yokohama, Osaka, Nagoya, and Fukuoka

④ Introduction of 'PettiChat', the first Agent Store offering—an AI agent enabling two-way communication with pets

From 'Try It' to 'Use It in Society': The Rise of AI Glasses

With the rapid advancement of generative AI, artificial intelligence is expanding beyond chat interfaces to become a new interface supporting people’s daily lives and work. Among the emerging technologies, AI glasses stand out by providing real-time support to users through voice, video, and on-screen information display.

Rokid Smart AI Glasses are spatial display-type AI glasses equipped with features such as multilingual real-time translation, AI search, AI meeting notes, FPV recording, and AR navigation, applicable across daily life and business scenarios. During its early crowdfunding campaign on Makuake, the product gained support not only from tech enthusiasts but also from users anticipating use in overseas business trips, tourism, education, creative production, and business operations.

Transforming AI Glasses into a Growing Platform with 'AIOS' and 'Agent Store'

Rokid introduced its vision for a developer ecosystem for AI glasses with the launch of AIOS and Agent Store. AIOS serves as the foundational platform enabling diverse AI experiences on AI glasses. Agent Store is positioned as a marketplace where developers and partner companies can offer AI agents tailored for AI glasses.

Users will be able to select AI agents based on their needs—such as translation, meetings, search, navigation, tourism, education, entertainment, and daily assistance—and use them directly on Rokid Smart AI Glasses. The goal is to evolve from a 'device that ends at purchase' into a continuously expanding platform with new applications and AI agents.

PettiChat

First Agent Store Launch: 'PettiChat'—An AI Agent That Talks to Pets

At the event, Rokid introduced 'PettiChat' as the first AI agent available on Agent Store, designed to support two-way communication between pet owners and their pets. By analyzing pets’ vocalizations and behaviors and translating them into human-understandable language, and also converting human speech into pet-friendly signals, PettiChat aims to deepen the bond between owners and pets.

Presentation materials highlighted specifications designed for daily use, including training on over one million dog and cat data points, real-time response, location tracking, lightweight design, and waterproofing.

〜〜〜 Nationwide Experience: 'Rokid Japan Tour' Launches Across Five Cities 〜〜〜

To deliver the experiential value of AI glasses to more users across Japan, Rokid announced the 'Rokid Japan Tour', an experiential pop-up tour visiting five cities: Tokyo, Yokohama, Osaka, Nagoya, and Fukuoka.

In each city, attendees will experience not only the core functions of Rokid Smart AI Glasses but also real-world use case demonstrations, including multilingual translation, AI assistant, AR display, recording, navigation, and AI agents. This initiative aims to expand hands-on opportunities nationwide, allowing users to wear, see, and use the glasses—offering a tangible understanding of their value beyond online descriptions.

Nationwide Sales Launch on July 10, 2026, at 75 Stores and Major E-Commerce Sites

Rokid Smart AI Glasses will officially launch in Japan on July 10, 2026. Online sales will be available through Rokid’s official online store, Amazon, Rakuten Market, and other major e-commerce platforms. Offline, the product will roll out gradually at 75 electronics retail stores nationwide, including Bic Camera, Yodobashi Camera, and Edion. This expansion marks a transition from crowdfunding-based early sales to nationwide general distribution.

Major retail locations (partial list): Bic Camera (Shibuya Hachiko Exit, Ikebukuro Main Store, Yurakucho, Akiba, Shinjuku Higashiguchi, Nagoya JR Gate Tower, Sapporo, Namba, Tenjin No.1 Building, Hiroshima, etc.), Yodobashi Camera (Multimedia Akiba, Multimedia Umeda, Shinjuku Nishiguchi Main Store, Yokohama, Kyoto, Hakata, Sapporo, Sendai, etc.), Edion (Hiroshima Main Store, Toyota, Okayama Main Store, Namba Main Store, Kyoto Kawaramachi Main Store, Yokohama Nishiguchi Main Store, etc.)

※ Retail locations, launch dates, and inventory may vary by store. Please check individual retailers or the official Rokid website for the latest information.

Official EC: https://jp.rokid.com/

Amazon: https://www.amazon.co.jp/stores/page/630C0130-49AB-4665-89F4-5F2FDCBF279F?channel=PRtimes

Co-Creating New AI Glass Experiences with Developers and Partners

At the event, alongside Rokid’s global team, partner companies and developers took the stage. Weiqi Zhao, Global Head of Open Ecosystem at Rokid, explained the global developer ecosystem centered on AIOS. Edwin Li, CTO of FLUX Inc., spoke from a partner’s perspective on the potential of co-creating a developer ecosystem with Rokid. Louis Lee, founder of Arvione AI, presented native AI experiences developed for Rokid AI Glasses.