Disaster Prevention: Turning 'Daily Life' into 'Preparedness'.
Period: June 3 (Wed) – June 16 (Tue), 2026 Location: Hankyu Umeda Main Store, 8th Floor, 'GREEN AGE'
With rising awareness of climate change and unexpected events, many people feel that 'dedicated disaster supplies don't fit into daily life' or 'they end up expiring before I know it.' At 'GREEN AGE' on the 8th floor of Hankyu Umeda Main Store, we are proposing 'Phase-Free' disaster prevention goods—items you use in your daily life that are also useful in emergencies—from June 3rd to 16th.
Curated disaster prevention goods with two weekly themes:
Week 1: Focus on Home Preparedness June 3 (Wed) – June 9 (Tue) We will select items such as rolling-stock preserved foods that taste great even during disasters, portable power supplies that blend into interior decor, and multi-functional gear.
'Tachigui Umeboshi-ya' Preparedness Plum (2,160 yen), Preparedness Plum single (540 yen): Guaranteed 3-year shelf life without additives using traditional Japanese methods. 'Panda-can' Chocolate Chip Bread (540 yen): Supervised by a former 3-star Paul Bocuse manager, egg-free and ready to eat.
Week 2: Focus on Stylish and High-Performance Wear and Gear June 10 (Wed) – June 16 (Tue) We propose high-spec waterproof/breathable apparel, lightweight and tough bags, and outdoor gear useful for when you cannot return home.
Phase-Free disaster prevention goods for daily use:
Waterproof wear and shoes for the rainy season and guerrilla rainstorms! 'AIGLE' Waterproof Breathable Rain Pack Hooded Jacket (31,900 yen), 'Patagonia' Torrentshell 3L Rain Jacket (Men's) (27,500 yen) 'AIGLE' Chelsea Rain (25,300 yen), 'New Balance' U190659K (26,950 yen)
Cosmetics useful in emergencies: 'trilogy' Everything Balm (2,970 yen): Multi-functional balm for face, hair, and body. Small, light, and leak-proof. 'product' Cool Dry Shampoo (1,430 yen / 935 yen): Keeps hair and scalp clean when water is unavailable.
During the event, icons will be placed on items to help customers understand their functions at a glance.
Disaster prevention seminars for children: 'LIFE STOCK' Jelly Tasting Event: Learn about disaster prevention through delicious experiences.
Disaster prevention seminars with Nissin Foods: Learn about the importance of stockpiling and 'rolling stock' through mini-seminars and games.
FACT BOX
- Source: PR TIMES
- Category: event_announcement
- Organizations: AIGLE / New Balance / trilogy