Did you know that summer is the season with the highest risk of cavities?

The reasons lie in summer-specific eating habits and lifestyle patterns.

During the prolonged hot weather, people often reach for ice cream and sports drinks. These items contain high levels of sugar, and frequent consumption allows cavity-causing bacteria in the mouth to feed on sugar, producing acid that erodes teeth. Additionally, excessive sweating leads to dehydration, reducing saliva production. With less saliva to wash away food particles and neutralize acids, the mouth becomes more acidic—an environment that promotes tooth decay.

However, consistent daily oral care can effectively prevent cavities and maintain a clean, healthy mouth.

To support this, Hanshin Umeda Main Store is hosting a special oral care event with on-site dental hygienists, making it easy even for beginners to choose the right products. After the event, selected items will continue to be available at the 2nd-floor 'C.CUBE' space, offering fun and effective ways to enhance your brushing routine.

We invite media to experience this indoor health-focused event during the intense summer heat.

On-Site Dental Hygienists Throughout the Event! A Swiss Oral Care Brand Appears for 7 Days Only

※Image from previous event

'CURAPROX LIMITED SHOP'

Period: July 15 (Wed) – July 21 (Tue), 2023 ※Final day closes at 6:00 PM

Location: 2F C.CUBE POP-UP Space, Hanshin Umeda Main Store

C.CUBE Official Instagram: https://www.instagram.com/c.cube_hanshin/?hl=ja

CURAPROX, a premium Swiss oral care brand founded in 1972 and now sold in over 90 countries worldwide, will open a 7-day pop-up shop at Hanshin Umeda Main Store. Beyond its colorful and inviting design, the brand features uniquely engineered brush bristles that combine elasticity and softness for gentle yet effective daily brushing. During the event, dental hygienists will be on-site to explain product features and proper usage techniques. Visitors are warmly welcomed.

〇Featured Products: Popular toothbrushes, toothpastes, and limited-edition items

Centered around the ultra-fine bristle toothbrush 'CS5460', the event offers a wide range of products, including fruity-flavored toothpastes that make brushing enjoyable, compact travel sets, and exclusive event-only items.

CURAPROX Be You Toothpaste 60mL

Toothpaste

Six unique flavors including Apple Aloe and Peach Apricot.

Enriched with natural plant extracts and polishing agents, this toothpaste not only promotes fresh breath and shiny teeth but also supports gum health.

Limited Edition: 'CURAPROX CS12460 Velvet Edition 2-Pack'

Available only during the event

An ultra-soft toothbrush with high-density ultra-fine bristles made from proprietary polyester 'CUREN®' fibers.

Experience the smooth, clean feeling of freshly brushed teeth!

Products continue after the event! Curated oral care items available at C.CUBE

Even after the pop-up ends, selected CURAPROX toothbrushes and premium oral care products will remain available at the 2nd-floor 'C.CUBE' area.

Don’t miss must-see items like The Breath Co, the #1 best-selling alcohol-free mouthwash in the U.S., developed by a dentist for his daughter struggling with bad breath.

'CURAPROX'

CS12460 Velvet – ¥1,430

Toothbrush with 12,460 ultra-fine bristles (0.08mm diameter) made from soft 'CUREN®' fibers. Experience a gentle yet deeply satisfying brushing sensation.

'The Breath Co'

Oral Rinse (500ml) [Mild Mint, Icy Mint, Rainforest Mint] – ¥1,760 each

A top-selling, alcohol-free mouthwash in the U.S., developed by a dentist to combat bad breath. Effectively cleanses the mouth and maintains long-lasting freshness.

'Ishizawa Laboratory'

Hahami Nadeshiko Baking Soda Smooth Toothpaste 140g – ¥1,320

Targets common concerns like yellowing teeth with the power of baking soda. Also contains natural salt to help tighten gums.

Made with 100% natural ingredients, it’s safe and well-received by users of all ages.

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: The Breath Co