Strawberry Prince's 10th Anniversary! Strawberry Prince x HEP FIVE SPECIAL CAMPAIGN to be Held!

HEP FIVE, a fashion building in Umeda, Osaka, will host a special collaboration to commemorate the 10th anniversary of Strawberry Prince from Monday, June 22 to Sunday, July 12, 2026!

For more details, please visit:

→ https://www.hepfive.jp/lp/strawberryprince_hepfive/index.html

The campaign features a wealth of content, including exhibitions that allow visitors to experience Strawberry Prince's 10-year history, a digital rally, and in-store decorations! Additionally, original stickers will be given away, and special original audio messages from Jel can only be heard inside the Ferris wheel gondolas! Enjoy Jel's unique talk, fitting for someone from the Kansai region.

Event Details

(1) Digital Rally

Scan the QR codes at rally spots with your smartphone to get original 10th-anniversary art from the members! Complete all six locations to receive an original postcard at the information center.

Period: Monday, June 22 - Sunday, July 12

【Rally Spots】

〈1〉Next to MOOOSH SQUISHY, B1F 〈2〉In front of Heather, 2F 〈3〉In front of KINJI used clothing, 3F 〈4〉Deep inside Younger Song, 4F 〈5〉Elevator Hall (Next to LiBERTYDOLL), 6F 〈6〉Next to KOREAN KITCHEN K-LOVERS in the "TAMLO" food floor, 7F

▼ Postcard Distribution Location: 1F Information Counter

▼ Distribution Hours: 11:00 - 21:00

Please present the redemption screen at the information center.

* Distribution ends each day once supplies run out. * Novelty items are limited to one per person. * Internet connection is required.

(2) Original Audio Inside the Ferris Wheel Gondola

Listen to original audio messages that can only be heard here! Enjoy a 106m high aerial walk accompanied by the talk of Jel, who hails from the Kansai region. Realistic sound effects create an immersive experience as if you are riding with Jel.

Period: Monday, June 22 - Sunday, July 12

Location: Ferris Wheel, 7F

Hours: 11:00 - 22:45 (Last boarding)

Ride Fee: ¥1,000 per person (Free for children 5 and under)

* This experience requires your own smartphone and earphones. * Earphones are not available for rent. * Internet connection is required. * Boarding may not be possible due to maintenance or other reasons.

(3) Original Sticker Present

Limited to four days, including the Osaka performance dates! With every purchase or dining at any HEP FIVE store, you'll receive one original sticker per transaction at the register.

Period: Friday, July 3 - Monday, July 6

Location: Various stores in HEP FIVE

* No minimum purchase amount required. * Distribution ends each day once supplies run out at each store. * Designs cannot be chosen (2 types in total). * Some stores are excluded. * Some stores may have specific conditions for receiving the sticker. * Stickers will be handed out at the time of payment at each store.

(4) 10th Anniversary Special In-Store Exhibition

Period: Wednesday, July 1 - Sunday, July 12

Exhibition of YouTube thumbnails from the past 10 years.

A participatory wall titled "Tell Us Your Favorite Song to Celebrate Strawberry Prince's 10th Anniversary" and two types of photo spots will also appear!

Locations:

- "Tell Us Your Favorite Song to Celebrate Strawberry Prince's 10th Anniversary" Wall & Photo Spot: 1F Entrance Atrium

- Exhibition of YouTube Thumbnails from the Past 10 Years: In front of Heather, 2F

- Photo Spot: In front of TAMLAB in the "TAMLO" food floor, 7F

(5) Instagram Campaign

Application Period: Monday, June 22, 11:00 - Sunday, July 12, 23:59

An Instagram campaign will be held where participants can win a set of official Strawberry Prince merchandise.

【How to Participate】

"Follow" the official HEP FIVE Instagram account (@hep_five) & "Like" the campaign post.

【Prize】A set of official Strawberry Prince merchandise. Total of 3 winners.

* These are not original campaign-exclusive goods.

(6) In-Store Decorations & Announcements

Period: Monday, June 22 - Sunday, July 12

Strawberry Prince's 10th-anniversary visuals will take over the building! In-store announcements by Riinu will also be conducted.

Location: Various locations within the building

* All images are for illustrative purposes only. * Event details are subject to change or cancellation without prior notice.

Special Website: https://www.hepfive.jp/lp/strawberryprince_hepfive/index.html

HEP FIVE: https://www.hepfive.jp/

Issued by: Hankyu Hanshin Holdings

1-16-1 Shibata, Kita-ku, Osaka City