Japan Summer Festival Ranking! Tohoku's Four Great Festivals Take Top Spot, Focus on the Evolved Awa Odori - Hankyu Travel Compiles 2025 Tour Booking Data

As summer 2026 approaches, anticipation for summer festivals across Japan is building. With an increase in international travelers, even greater excitement is expected this year. Hankyu Travel has compiled a ranking of summer festival-related tour bookings from last year and is announcing the results along with the highlights and charms of each festival. The season of summer festivals, which envelops all of Japan in enthusiasm, is approaching in 2026. We expect great crowds in various regions again this year. In line with this excitement, Hankyu Travel offers numerous tours that allow you to experience traditional festivals up close. This time, we are introducing the ranking of summer festival tours conducted last year to help with your 2026 travel planning. Popular events and plans with favorable reserved seating tend to sell out early, so early preparation is important. Target: Summer festival tours held by Hankyu Travel from July 1 to September 30, 2025. Departure: Regardless of departure point. As a result of aggregating the number of applicants for summer festival tours in 2025, the 'Tohoku Four Great Summer Festivals' took first place, just as in 2024. Following this festival, which boasts unwavering popularity, 'Awa Odori' ranked second. In addition, 'Owara Kaze no Bon', which was 5th last time, rose to 3rd place, showing its high level of attention. The 4th place was awarded to the 'Gion Matsuri', a traditional event in Kyoto. (Omitted) Regarding tourism for summer festivals: Traveling around summer festivals in various parts of Japan is a special opportunity to feel the traditions and passion that the land has protected. In 2026, further excitement is expected due to the rise in inbound demand, so it is a good idea to consider paid viewing seats and routes that avoid congestion. Hankyu Travel offers many convenient package tours that combine transportation, accommodation, and hard-to-secure viewing seats. Since popular plans may reach capacity early, it is important to plan early.