Happy Mail (https://happymail.co.jp/), a dating and matching app service operated by i-bec Inc. (Headquarters: Fukuoka City, Fukuoka Prefecture) with a cumulative membership of 35 million (*1), conducted a survey on 'short men' targeting 100 adult women.
*1: As of June 2024
This survey collected responses regarding:
● Whether short men are considered dating material ● Points of attraction ● Fashion that creates a good impression ● Moments of attraction
This release clarifies the structure of women's evaluations and attractions toward short men.
Detailed data and charts from the survey are available on the following page:
▼ Special Survey Page https://happymail.co.jp/happylife/characteristic/short-men-dating/
1. 76.00% of women consider short men 'dating material,' forming the majority
When 100 adult women were asked if short men are considered dating material, 76 (76.00%) answered 'Yes,' forming the majority.
Meanwhile, only 24 (24.00%) answered 'No,' indicating that women who exclude men based solely on height are in the minority.
This result shows that height is not an absolute condition in dating, and evaluations can be overturned by other factors.
[Breakdown (Number/Percentage)] ● Yes: 76 (76.00%) ● No: 24 (24.00%)
2. 'Ease of conversation' and 'sense of closeness' are key attractions; lack of intimidation is a strength
When the 76 women who answered 'Yes' were asked about the attractions, 'No intimidation and easy to talk to' was the most common answer with 46 people.
This was followed by 'Sense of security and closeness' (35 people) and 'Cuteness/Charm' (28 people).
On the other hand, 'Want to protect them' was a minority with only 3 people, indicating that they are valued for the comfort of an equal relationship rather than as a subject of protection.
It can be said that the charm of short men lies not in their physical characteristics themselves, but in the ease of communication and psychological proximity.
[Breakdown (Number)] ● No intimidation and easy to talk to: 46 ● Sense of security and closeness: 35 ● Cuteness/Charm: 28 ● Want to protect them: 3 ● Other: 1
3. 'Masculine gaps' is the most common moment they feel attracted, cited by 38 people
When asked about moments they find short men cool, 'Masculine side with a gap' was the most common answer with 38 people.
It is clear that the masculine side shown by short men who are 'easy to talk to' gives a cool impression to many women.
This was followed by 'Utilizing their own style' (19 people) and 'Approachable and good listener' (16 people), showing that natural behavior is highly valued.
On the other hand, evaluation based on 'cuteness' was a minority with 3 people, making it clear that charm is enhanced by the contrast with inner character and actions rather than just physical features.
[Breakdown (Number)] ● Masculine side with a gap: 38 ● Utilizing their own style: 19 ● Approachable and good listener: 16 ● Cute side: 3
4. 'Cleanliness' and 'Natural style' are top for fashion
When asked about fashion that creates a good impression for short men, 'Just-size and clean' and 'Natural style that doesn't over-emphasize height' were the most common with 28 people each.
This was followed by 'I-line style' (12 people), showing that simple and neat impressions are valued over excessive styling.
On the other hand, 'Oversized' or 'Rugged style' were in the minority, showing a trend where natural-looking outfits are preferred over trying to artificially correct body shape.
[Breakdown (Number)] ● Just-size and clean: 28 ● Natural style that doesn't over-emphasize height: 28 ● I-line style: 12 ● Oversized: 6 ● Rugged style: 2
Survey Summary
This survey revealed the following trends:
● 76.00% of women consider short men as dating material ● The core of attraction is 'ease of conversation' and 'sense of closeness' ● 'Coolness' is evaluated through 'gaps' ● Fashion emphasizes 'cleanliness' and 'natural style'
It was confirmed that height is not a negative factor, but rather tends to be converted into charm through 'psychological proximity' and 'gaps with inner character.'
Detailed data and charts from the survey are available on the following page:
▼ Special Survey Page https://happymail.co.jp/happylife/characteristic/short-men-dating/
[Survey Overview] Survey Method: Internet survey Target: 100 adult women Sample Size: 100 Date: April 6, 2026 Survey Organizer: Happy Mail (https://happymail.co.jp/) Survey Company: i-bec Inc. Related Page: https://happymail.co.jp/happylife/characteristic/short-men-dating/
About Happy Mail
Happy Mail provides dating and matching services. Based on over 25 years of experience, it provides services adapted to the times, including PC, smartphone, and app versions.
In 2018, it participated in film production for the first time in the matching industry. In 2019, it appointed Kayo Noro as an ambassador and produced the web drama 'Happy Mail ~Love Story~.'
In 2024, it surpassed 35 million cumulative members (as of June 2024).
[Brand Ambassador History] 2019: Kayo Noro 2020: Kayo Noro 2021: Kayo Noro 2022: Honoka 2023: Honoka 2024: Yukipoyo
Official Site: https://happymail.co.jp General Page: https://happymail.jp Supported Devices: Smartphone, PC Language: Japanese Service Region: Japan Service Start Date: August 2000 Price: Free download Development/Operation: i-bec Inc. App Store: https://itunes.apple.com/jp/app//id521055533?mt=8 Google Play: https://play.google.com/store/apps/details?id=jp.co.i_bec.suteki_happy&hl=ja
YouTube Channel 'Koilabo': https://www.youtube.com/@koilabo.happymail Happy Mail Official YouTube: https://www.youtube.com/channel/UCjKoGOmdSsroocH3cSiQt1Q Love/Marriage Trend Site 'Happy Life': https://happymail.co.jp/happylife/
FACT BOX
- Source: PR TIMES
- Category: survey_report