Nationwide Hair Removal Salons 'RinRin' and 'Regulus Zero' to Rebrand as Next-Gen Skincare Brand 'byR'!

RinRin Co., Ltd. (HQ: Nagoya City, Aichi Prefecture; CEO: Takeshi Tomari), which operates depilation and skin management salons in 52 locations nationwide, will begin a phased rebranding to the next-generation total skincare brand 'byR' starting in 2026. This rebranding will be implemented in stages, with the goal of expanding to all nationwide stores within the next two years.

Purpose: From 'Hair Removal' to 'Skin Management' In recent years, beauty needs have expanded beyond simple hair removal to 'skincare habits that improve overall skin condition,' such as pore care, transparency, and texture improvement. Reflecting these market changes, the company will evolve into a brand that offers more comprehensive beauty value by strengthening the 'skin management' domain through skin analysis and personalized proposals, in addition to conventional depilation services.

Brand Concept of 'byR' 'byR' is a new brand providing a 'total skincare experience' tailored to each customer through skin management menus such as depilation, pore care, whitening care, skin texture improvement, and photo facials. Through counseling and analysis focused on individual skin conditions and concerns, it aims to lead customers to 'skin they can be confident in.' It also proposes a world-view where the transparency, cleanliness, and natural beauty characteristic of 'K-Beauty' can be more easily adopted.

Maintaining Customer Trust The values that 'RinRin' and 'Regulus Zero' have been supported for—such as being manufacturer-direct salons, providing sincere customer service, offering peace of mind without aggressive solicitation, and maintaining affordable pricing—will continue to be inherited as important brand foundations. 'byR' is not aimed at luxury but is a brand update focused on 'skin management that can be continued more easily.'

Future Outlook Moving forward, in addition to the phased renovation of existing stores, the company will proceed with refreshing services, store experiences, and digital utilization to strengthen the provision of beauty experiences suited to the modern age. The company will continue to promote brand building that stays close to each customer and makes beauty more familiar and easier to sustain.

About Rish Plus Group The Rish Plus Group consists of Rish Plus Co., Ltd., which plans, manufactures, and sells beauty equipment and doctor's cosmetics, and RinRin Co., Ltd., which operates 52 locations of 'RinRin' (women's specialty) and 'Regulus Zero' (men's specialty). To transform lifestyles through beauty, the group is engaged in various initiatives, including regional revitalization and the mobile beauty service 'RinRin Go.'