Haruulala organic launches My Bottle Action campaign on World Environment Day

Haruulala organic, an organic baby and kids clothing brand by Sunday Morning Factory Co., Ltd., starts its My Bottle Action campaign from June 5 to June 30, 2026, to align with World Environment Day. The initiative aims to encourage consumers to adopt eco-friendly habits in their daily lives. During the campaign period, customers who purchase Haruulala organic's original thermo bottle (300ml, 3,960 yen) or eligible gift sets containing it (such as the Baby Gift Outing 2-Piece Set for 6,930 yen or the Tunic/Bloomers & Thermo Bottle Gift Set for 11,990 yen) will receive 1,000 points for use on the official website. The brand has planted 7,171 trees to date. To help make using reusable bottles easier, Haruulala organic also introduces mymizu, an app that maps over 200,000 free water refill stations worldwide. Through this campaign, the brand aims to make sustainable lifestyle choices more accessible and reduce single-use plastic waste.