Haruyama Trading Co., Ltd., which supports the health of business professionals, will open a limited-time pop-up store for its wellness wear brand 'DRUG WEAR' on the 4th floor of PARCO_ya Ueno on June 1, 2026 (Monday). The modern social issue of 'insufficient rest due to sleep' is being exacerbated by 'record-breaking summer heat.' In such harsh environments, the importance of physical and mental recovery and self-care is higher than ever. Therefore, Haruyama Trading is establishing a new base in Ueno, a symbolic area where office workers and tourists pass by, to deliver a new lifestyle of 'wearable self-care' to more people. We are creating a space where customers who have only been able to see products online can directly experience the functionality and superb texture of our products, including the recovery wear 'YOKUNERU' (General Medical Device Notification No. 27B3X00247999016). In line with the opening, we will offer gift suggestions for 'Father's Day' on June 21. We have prepared special gift wrapping and sets to give 'quality rest' to the working father generation. In addition, focusing on improving sleep quality in summer, we propose a 'Summer Wellness Life' that supports fatigue recovery while keeping the clothing environment comfortable for business professionals and seniors who suffer from restless nights and cold air conditioning. From the unique perspective of DRUG WEAR, we will support the improvement of sleep quality during the hot season.
FACT BOX
- Source: PR TIMES
- Category: Retail/Product Launch
- Organizations: Haruyama Trading