Report on Surge in Demand for 'Space-Saving Interiors' Due to Modern Housing Conditions

Hasegawa Corporation (Headquarters: Fukuoka/Tokyo, President and CEO: Shinsaburo Shingai), which sells Buddhist altars and gravestones and handles the entrusted sales of indoor cemeteries, has announced the "2026 Hasegawa Bon Lantern Popularity Ranking" based on sales data from its 135 stores nationwide.

Obon Decorations

Against the backdrop of recent housing miniaturization and a growing interior design trend, LED and modern design lanterns that can be displayed in smaller spaces than traditional large lanterns are gaining popularity. Here are the latest trends for this year.

Modern Mini Lanterns are Popular

Compact mini lanterns are becoming particularly popular in recent years, as they blend well with modern living spaces such as living rooms and apartments. Their high interior design appeal and ease of use make them accessible even for first-time users, and they are supported for their ability to be displayed anywhere.

New Kasumi Honoka Shiro Monten

New Kasumi Honoka Shiro Monten

A stylish Shiro Monten with beautiful multifaceted cutting.

Battery-powered and cordless. The touch sensor allows you to switch the color tone of the light.

Product Page Here

New Kojyu Set White/Nadeshiko

New Kojyu Set White/Nadeshiko

A hanging white lantern designed in a modern style, with a stand that can be placed anywhere.

It comes with one white lantern for a new Obon and one with a hand-painted shade that can be used for Obon festivals after the first year, allowing for continued use by changing the shades.

Product Page Here

New Cocoran Tamago Tree Shintessen

New Cocoran Tamago Tree Shintessen

A domestic mini lantern, hand-painted one by one by artisans of the traditional craft "Yame Lantern".

With its adorable form and cordless design, it can be displayed anywhere, such as next to the Buddhist altar or on a shelf.

Product Page Here

Popular Obon Items

Chirimen Ushiuma Decoration Hozuki Set

Chirimen Ushiuma Decoration Hozuki Set

A Hasegawa original product expressing the "ox and horse" decoration for Obon using chirimen fabric.

With its cute form and size, it's a popular item that can also be used as a seasonal accent for your room outside of Obon events.

Product Page Here

Mukaehi/Okuribi Candles

Mukaehi/Okuribi Candles

Very popular candles that can be used for Mukaehi (welcoming fire) and Okuribi (sending-off fire).

They are easy to use by simply lighting them, and are popular not only as offerings for the Obon shelf but also for those who want to add a seasonal touch to their rooms.

Product Page Here

The Obon Lantern Special Site features rankings such as the "Modern Mini Design Lantern Ranking" for those welcoming their first Obon, the "Traditional Table Lantern Ranking" for those who prioritize formality and dignity, and the "Obon Supplies Ranking" for decorating vibrantly with a spirit of welcome to ancestors.

Obon Lantern Special Site Here

Obon Lantern Special Site

Content Provided by Hasegawa

Hasegawa offers the following services and content, so please take this opportunity to try them out:

"e-Gift," a convenient service that allows you to send items by simply sending a URL via LINE or email, even if you don't know the recipient's address.

"Basic Knowledge" and "Q&A" summarizing information for those celebrating Obon for the first time.

"Benefit Information" such as discounts on Obon lanterns and supplies, and pick-up services for Obon lanterns and supplies.

*Products introduced on this page can be purchased on our EC site or in stores. However, as these are seasonal items, some products may already be sold out. Please inquire at your nearest store. (※Our EC site ships without closing on weekends and holidays during the Obon period.)

▼Survey Method

Survey Period: April 1, 2026 (Wed) - July 8, 2026 (Wed)

Target: Obon lantern sales data from our 135 business locations*

Kanto Region (Tokyo, Saitama, Chiba, Kanagawa, Tochigi, Ibaraki, Gunma, Yamanashi - 97 stores)

Tokai Region (Aichi, Gifu, Shizuoka, Mie - 13 stores)

Kyushu/Yamaguchi Region (Fukuoka, Saga, Oita, Yamaguchi - 25 stores)

*The ranking order is independently created by the promotion planning team based on data such as sales value, sales volume, number of handling stores, and trend information from our business locations.

About Hasegawa Corporation

Under the corporate philosophy of "Our mission is to enable ourselves and others to achieve 'peace of mind and the power to live,'" we are engaged in a wide range of businesses, from memorial services such as selling Buddhist altars, Buddhist fittings, and gravestones, to end-of-life support. We strive to support a "calm and peaceful life" by staying close to each and every customer.

[Founded] September 1929

[Company Established] December 1966

[Listed Stock Exchange] Tokyo Stock Exchange Standard Market

[Business Activities] Buddhist altar and fittings business, gravestone business, indoor cemetery business, food and beverage, food, and miscellaneous goods business, peaceful life support business, etc.

[Capital] 4,037 million yen (as of March 31, 2026)

[Sales] Individual: 19,591 million yen (Fiscal Year 2026) / Consolidated: 21,122 million yen (Fiscal Year 2026)

[Number of Stores] 137 stores (as of July 9, 2026) *Includes the "Tanomi" food and beverage business.

[Number of Employees] 1,224 (Fiscal Year 2026)

[Representative] President and CEO Shinsaburo Shingai

[Corporate Site] https://corp.hasegawa.jp/

[Customer Site] https://www.hasegawa.jp/