What is the 'Bathgurumi' product?

A plush-shaped bath sponge that doubles as a toy. It lathers well and has a rattle bell, making bath time fun for kids.

Who is 'Ebi Fry Tail' in Sumikko Gurashi?

A cute character from the Sumikko Gurashi series, personifying the crispy end of a fried shrimp.

How much does the 'Bathgurumi' cost?

Priced at 1,760 JPY including tax. It will be rolled out nationwide at lifestyle stores.

When can I buy the 'Bathgurumi'?

Pre-orders started at the end of May 2026, with nationwide distribution to follow.

What are the materials and dimensions of 'Bathgurumi'?

Made of polyester mesh, size W90×D85×H1131mm. The bell is rust-resistant plastic.

Pre-orders Now Open for 'Bathgurumi (Ebi Fry Tail / Sumikko Gurashi)' – A Bath Toy Plush That Turns into a Sponge

Published Jun 17, 2026 12:50 AM ・ Updated Jun 16, 2026 4:42 PM ・ 4 min read ・ Source: PR TIMES

Hashi Top-in Co., Ltd. has announced the start of pre-orders for 'Bathgurumi (Ebi Fry Tail / Sumikko Gurashi)', a plush bath toy that doubles as a body sponge. The product will be rolled out nationwide to lifestyle and department stores starting May 2026.

Hashi Top-in Co., Ltd. (Headquarters: Sumida-ku, Tokyo; President: Takahiro Hashimoto) has announced the start of pre-orders for 'Bathgurumi (Ebi Fry Tail / Sumikko Gurashi)' from the end of May 2026. The product will be gradually distributed to lifestyle stores, department stores, and retailers nationwide.

'Bathgurumi' is a bath-time item that functions both as a plush toy and a body sponge, designed to make bathing fun and enjoyable—especially for children who are hesitant about taking baths. It is part of a popular series aimed at transforming daily routines into playful experiences.

Product page: [Link]

◆ Product Introduction

The 'Chapoon' series welcomes 'Ebi Fry Tail' from the beloved 'Sumikko Gurashi' characters.

Made with mesh material, it lathers easily and can be used as a body sponge. Its plush-like appearance allows children to play while washing, turning everyday bath time into a joyful ritual.

The product also features a rust-resistant plastic bell inside that rings when shaken, adding an interactive and entertaining element to bath time beyond just cleaning.

'Bathgurumi' helps make bathing time with children more fun and stress-free for parents.

〇 Model No.: SX-3634 Bathgurumi (Ebi Fry Tail / Sumikko Gurashi) 〇 Product Dimensions: W90 × D85 × H1131 (mm)

〇 Packaging Dimensions: W105 × D109 × H105 (mm) 〇 Materials: [Body] Polyester

[Tag] Silicone Resin

[Bell] PS (Polystyrene) 〇 Price: 1,760 JPY (tax included)

Hashi Top-in Co., Ltd.

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Source: PR TIMES
Category: New Product
Organizations: San-X Co.,Ltd.

Pre-orders Now Open for 'Bathgurumi (Ebi Fry Tail / Sumikko Gurashi)' – A Bath Toy Plush That Turns into a Sponge

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