Funai Soken Human Capital Consulting Launches Next-Generation Recruitment Platform 'adopt-engine'

Funai Soken Human Capital Consulting Launches Next-Generation Recruitment Platform 'adopt-engine'

Funai Soken Human Capital Consulting Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Yasuko Murata) has launched its next-generation recruitment platform, 'adopt-engine,' on May 1, 2026, as a major refresh of its 'Recruiting Cloud' recruitment marketing tool, which has been adopted by over 8,900 companies as of May 2026.

This renewal moves away from the traditional ad-spend-linked commission model toward a new system prioritizing client performance. AI automatically assesses ROI in real-time, and by eliminating commissions for certain budget bands, the platform maximizes recruitment ROI. Furthermore, through seamless system integration with talent management systems, recruitment data is effectively utilized throughout the entire process—from onboarding and retention to performance. The platform has evolved beyond merely improving ad inefficiencies to connect the entire recruitment lifecycle through data, continuously guiding 'talent that shines within the company.'

### Background: A Time Demanding Division of Labor Between AI and Humans in Recruitment

In Japan, where the working-age population is rapidly declining, recruitment difficulty has become an unavoidable management challenge. At the same time, many professionals on the front lines complain that 'even with high ad spending, the effectiveness is hard to see' or that they 'rely too much on the experience and know-how of individual staff.'

Against this backdrop, more HR and recruitment professionals are adopting AI and data analytics to handle tasks such as analyzing the effectiveness of ad investments and monitoring applicant trends by media. By letting AI support a portion of recruitment activities, staff can focus on human-centric decisions, such as engaging with candidates and designing recruitment strategies—an approach now being practiced in many fields.

'adopt-engine' directly embraces this trend as a recruitment support mechanism, implementing the philosophy of delegating to AI what can be delegated, while concentrating human efforts where human judgment is needed.

### From 'Recruiting Cloud' to 'adopt-engine'—What Changed?

'Recruiting Cloud' was born in 2018 as a bulk job posting tool and has accumulated recruitment data from over 8,900 companies through continuous updates, including the integration of the generative AI 'Gemini' in September 2024.

However, as the working population decline accelerates, corporate recruitment challenges have shifted from 'gathering applications' to 'ensuring recruited talent thrives and remains.' 'adopt-engine' is a product redesigned on the foundation of the insights accumulated by 'Recruiting Cloud' to resolve the structural challenges of the previous service.

### Two Key Points of the Renewal

#### [Point 1] Zero Advertising Commissions—A Pricing Model Directly Linked to Client Success

Previously, 'Recruiting Cloud' operated on a model charging commissions based on the advertising spend. However, this did not always align with the ultimate goal: maximizing the client's recruitment ROI.

With 'adopt-engine,' for clients meeting certain conditions, advertising commissions are completely eliminated. Setup and option fees are also free, establishing a pricing system where clients only pay for actual advertising costs in arrears.

- Commission for eligible plans: 0% - Setup and option fees: Free - Payment: Actual ad costs only (paid in arrears)

*Subject to meeting certain conditions (membership in the company's 'Human Capital Management Research Society').

#### [Point 2] Connecting Recruitment Data to Post-Onboarding Performance

'adopt-engine' integrates with the talent management system 'HC-engine' to provide end-to-end support, ranging from attracting applicants to recruitment, and ensuring retention and performance after joining.