ROSIER by Her lip to, produced by Haruna Kojima, launches a new bra camisole combining comfort and support

ROSIER by Her lip to, a lingerie brand operated by heart relation Inc. (Headquarters: Shibuya, Tokyo; CCO: Haruna Kojima), has launched the 'ROSIER Essential Bra Camisole.' The product will be available for pre-sale at a pop-up shop in Lumine Shinjuku 2 from June 15 (Mon) to June 24 (Wed), followed by a general release on June 26 (Fri) via the official online store, House of Herme, and the Yurakucho Marui store.

This new bra camisole maintains the comfort of a traditional camisole while achieving stable support and a beautiful bust silhouette. Soft resin wires provide gentle support, while a 360-degree power net prevents cup shifting. Molded cups with varying thicknesses based on size ensure a natural bust shape.

Designed with a sophisticated V-neck that prevents excessive cleavage and a seamless construction, it is perfect for layering. The deep back design makes it suitable for various outfits. Available in three colors—ecru, nude beige, and black—it functions as both innerwear and a standalone top.

Haruna Kojima commented that the product was developed through repeated iterations to achieve both the comfort of a camisole and the support of a bra. The pop-up shop will also feature other popular items such as the B.B.Bra and the minimizer bra.