NICCO × Romantic Foodies to Hold Limited-Time POPUP at Nakameguro Tsutaya Books

Hello Beauty & Wellness Co., Ltd. (Shibuya-ku, Tokyo, Representative Director: Hidenori Inai) will hold a limited-time POPUP store in collaboration with the food & lifestyle brand "Romantic Foodies" at Nakameguro Tsutaya Books, featuring its skincare brand "NICCO (Nicco)".

This POPUP was born from a shared strong desire: "to make the wearer smile through colorful and happy items."

NICCO × Romantic Foodies

Background:

Caring for your skin. Wearing your favorite things. Encountering things that make your heart flutter.

The accumulation of such casual moments makes every day a little more comfortable.

This POPUP was realized with the desire to add color to daily life and deliver time to spend being yourself.

NICCO, with the brand message "Look, your skin is smiling," proposes skincare that makes not only your skin but also your feelings positive. Meanwhile, Romantic Foodies is a brand that disseminates a lifestyle of enjoying life as oneself through recipes, food, and design items.

Although both brands operate in different categories, this collaboration has come to fruition.

POPUP Theme: "SMILEY SUMMER"

Doing your favorite skincare in the morning. Eating freshly baked sweets. Your heart leaping at cute things. The accumulation of such small happinesses makes every day a little more comfortable. Through an experience that satisfies both skin and heart, this POPUP proposes time to cherish yourself.

July 7 (Tue) WEB Pre-sale SKIN CARE MASK "NICCO (Nicco)"

POPUP Contents

"NICCO"

- Sale of 3 types of face masks

- Brand story exhibition

- Product experience

Romantic Foodies

- Sale of original items (apparel, accessories)

- Exhibition of the brand's worldview

*Contents are subject to change.

Representative Director: Hidenori Inai

"This is a face mask that I can confidently recommend, completed with repeated prototyping and meticulous attention to detail. I want many customers to discover NICCO at the wonderful location of Nakameguro Tsutaya Books and try it. I hope you can spend the hot summer smiling with NICCO."

Event Overview

Nakameguro Tsutaya Books

[Event Name]

NICCO × Romantic Foodies POPUP STORE

[Event Period]

July 15, 2026 (Wed) - August 14, 2026 (Fri)

[Venue]

Nakameguro Tsutaya Books

[Business Hours]

Subject to facility business hours

During the POPUP period, NICCO's product developers will be on-site (scheduled for July 18 (Sat) and 19 (Sun)) to introduce product features and development details while addressing each customer's skin concerns. You can enjoy a special brand-exclusive experience by communicating directly with the developers.