Announcing the eco-friendly product line 'well-blooming HIBIYA-KADAN'. The first release is 'PAPIER vase', a 100% paper-based, self-standing box bouquet that requires no vase, available exclusively online.

Hibiya-Kadan Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Hiroaki Miyajima) has launched a new product line, 'well-blooming HIBIYA-KADAN' (*1), featuring environmentally friendly products on the Hibiya-Kadan online shop. As the first item in this line, we have released the 'PAPIER vase' (*3), a self-standing box bouquet that uses no floral foam or plastic vases, and is finished with paper materials (*2).

(*1, *3) Trademark pending. (*2) Excluding some water-retention materials. We aim for further environmental consideration in the future, such as expanding the use of FSC-certified paper.

Details of the eco-friendly product line 'well-blooming HIBIYA-KADAN': https://www.hibiyakadan.com/ext/wellblooming/

≪About the eco-friendly product line 'well-blooming HIBIYA-KADAN'≫

well-blooming HIBIYA-KADAN Logo

Hibiya-Kadan supports the 'well-blooming project' (*4), an SDG initiative undertaken by the entire floral industry.

We are developing 'well-blooming HIBIYA-KADAN', a special product line designed to reduce environmental impact while enriching people's spirits and leading them to a state of well-being.

*4 About the 'well-blooming project': A term combining 'Well-being' (a state of being healthy, happy, and socially fulfilled), a global keyword of our time, and 'blooming' (flowers blossoming). As an industry that enjoys the blessings of nature...