[Environment Month] Promoting Plastic-Free Initiatives: Hibiya-Kadan Launches Paper-Based Floral Gifts at Hibiya Park Flagship Store, Expanding 'Sustainable Challenge Shop' to 7 Locations Starting June 2nd.

Hibiya-Kadan Co., Ltd. (HQ: Minato-ku, Tokyo; President: Hiroaki Miyajima) is hosting the 6th 'Sustainable Challenge Shop' pop-up from June 2nd (Tue) to June 8th (Mon), 2026, at seven locations including its Hibiya Park flagship store. This initiative is part of the 'Hanayagi Project,' reflecting the company's vision for a sustainable florist. Having been certified as an 'Eco-First Company' by the Minister of the Environment in January 2026, the company will offer plastic-free paper-based floral gifts and seasonal flowers produced with minimal environmental impact. Throughout June, workshops will be held to introduce sustainable materials, connecting environmental awareness with daily beauty. This pop-up series, running since September 2024, proposes environmental considerations in products, displays, and materials. The 6th edition expands to seven stores, introducing new ways to enjoy flowers by prioritizing sustainable materials like paper containers. The 'PAPIER vase,' a 100% paper-based, self-standing box bouquet that requires no vase, will be available in an original in-store design at the Hibiya Park flagship store. It avoids petroleum-based absorbent sponges and plastic containers, featuring a sophisticated black design. Customers can choose from environmentally friendly flowers that meet the company's strict criteria. The lightweight, self-standing design reduces the burden of carrying and displaying. Other items include 'Chouchou Fleur' with 100% paper wrapping and 'Souffle Fleur' using biomass plastic containers. Hibiya-Kadan, which announced its 'Environmental Policy' last July, continues to promote sustainability across its retail and other business sectors, aiming for the well-being of people, local communities, and the global environment.