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Sold Out in One Day: Launch Event for 'Kusawake', a New Generation Sake

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Mar 28, 2026 1:03 AM ・ Updated Jun 28, 2026 4:21 PM ・ 2 min read ・ Source: PR TIMES

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Sold Out in One Day: Launch Event for 'Kusawake', a New Generation Sake — Image: PR TIMES

⚡ Key Points

threaF, a gift shop operated by Hida Shokai, held a launch event for its new sake, 'Kusawake,' developed in partnership with Matsuoka Brewing.
Featuring a fruity profile achieved through the 'assemblage' blending technique, the product sold out 237 bottles within one day of pre-orders.

threaF, a gift shop operated by Hida Shokai, held a launch event for its new sake, 'Kusawake,' developed in partnership with Matsuoka Brewing. Featuring a fruity profile achieved through the 'assemblage' blending technique, the product sold out 237 bottles within one day of pre-orders.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000008.000076787.html Distributor: PR TIMES
Published: Mar 28, 2026

threaF, a gift shop operated by Hida Shokai LLC (HQ: Toshima-ku, Tokyo), held a launch event on March 14, 2026, for their new sake, 'Kusawake.' The product, which aims to be an approachable and fruity 'first glass' for sake beginners, sold out 237 bottles within one day of pre-orders. At the event, the CEO of Matsuoka Brewing, the sake's manufacturer, shared stories behind the development, including the use of 'assemblage'—a wine-blending technique—to create a multilayered and refined flavor profile.

FACT BOX

Source: PR TIMES
Category: product_launch

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Mar 28, 2026 1:03 AM — Distributor PR TIMES
Collected　Mar 28, 2026 9:59 PM
AI structured & analyzed　Apr 15, 2026 4:24 AM
Desk-reviewed & published　Mar 28, 2026 1:03 AM

FAQ

What are the characteristics of the 'Kusawake' sake?

It is a 'new generation sake' that uses the 'assemblage' (blending) technique to create a multilayered, fruity, and smooth flavor profile.

Where can I purchase it?

It is available at the threaF store in Toshima-ku, Tokyo, and on their official e-commerce website.

What are the key facts in this article?

Cite this article — HOW TO CITE

Washin AI News Desk“Sold Out in One Day: Launch Event for 'Kusawake', a New Generation Sake”AI News by Washin Village（和心村）, Mar 28, 2026. https://aeo.idaeo.ai/ai/hida-sho-kai-com/en/news/2026-03-27-kusawake

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