ABLE CARRY Signs Official Sponsorship Deal with 3x3 Basketball Team SHIBUYA Scelfida

Highmount Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Yasuto Takayama), the official Japanese distributor for the Hong Kong backpack brand ABLE CARRY, has signed an official sponsorship agreement dated June 12, 2026, with Sfida Holdings Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Naomi Akagawa), which operates the Shibuya-based 3x3 professional basketball team SHIBUYA Scelfida.

Background of the Sponsorship Agreement

3x3 basketball is one of the hottest urban sports, with its global recognition soaring since its adoption as an official Olympic sport.

Shibuya, a symbol of the metropolis where youth culture and overwhelming speed intersect. SHIBUYA Scelfida carries the energy of this city, continuing to challenge the world in the street-born sport of 3x3.

The unique urban culture of Shibuya deeply resonates with ABLE CARRY's product development concept, which focuses on modern urban mobility. Furthermore, the team's process of challenging the world stage strongly overlaps with the brand's message, 'Carry your best days forward.' Through the provision of our products, we will enhance convenience in all aspects of their constantly moving daily lives, such as the players' tough travel environments and daily training, to support their performance improvement.

About ABLE CARRY

A backpack brand born in 2017 in Hong Kong, where the metropolis and nature merge. Its greatest feature is the proprietary 'A-frame' structure. This innovative design supports and distributes weight from the bottom, dramatically reducing the burden on the shoulders and back, achieving an exceptionally light carrying experience. The beautiful minimalist design that never loses its shape, meticulously thought-out functionality, and solid durability using high-performance materials maximize comfort and make it a product you'll want to use every day.

Website: https://highmount.jp/brands/able-carry/top/ Instagram: https://www.instagram.com/ablecarry.jp/

About SHIBUYA Scelfida

We are not afraid. To compete fiercely and win. We are not afraid. To change for the future.

We are a group of challengers, professionals selected from scratch based on a 'pure thirst for victory' and 'the ability to compete globally,' without a specific parent organization. By gathering elites who share our aspirations beyond existing frameworks, we aim to create new value in 3x3. Our goal is not just to accumulate victories.

To give 'dreams' to children through the sight of our players pushing their limits on the court. To give 'hope to live for tomorrow' to everyone who watches.

Our mission is for each player to become a role model for the next generation and a symbol of hope.

Fueled by passionate feelings, we will spread excitement from Shibuya across Japan and pave the way for producing next-generation Olympians.

Website: https://scelfida.com/ Instagram: https://www.instagram.com/shibuya_scelfida_official/

Highmount Co., Ltd. Location: HM Building, 2-4 Nihonbashi Tomizawacho, Chuo-ku, Tokyo TEL: 03-3667-4545 President: Yasuto Takayama Established: August 1967 Business: Import/export and domestic wholesale of outdoor goods Official Website: https://highmount.jp/ Online Store: https://highmount-store.jp/

Contact Information Highmount Co., Ltd. Attn: Maruyama HM Building, 2-4 Nihonbashi Tomizawacho, Chuo-ku, Tokyo 103-0006 TEL: 03-3667-4545 FAX: 03-3667-4544 Email: [email protected]