New Product 'CRAFT MISO Toromi' and Popular Items 'Maru Yu Organic Miso' and 'Maru Mu Domestic' to Be Sold: Summer Miso Special Sale Event Held

Hikari Miso Co., Ltd. (Shimosuwa Town, Suwa District, Nagano Prefecture; President and Representative Director: Yoshihiro Hayashi) will hold its annual 'Summer Miso Special Sale' in Shimosuwa Town, where its head office is located, and Iijima Town, where its factory is located. This time, the company will sell the new spring/summer 2026 product 'CRAFT MISO Toromi', as well as its pride 'Maru Yu Organic Miso' as a leading organic miso company, and 'Maru Mu Domestic', which uses all domestic ingredients for soybeans, rice, and salt, at special event-only prices. The event will be held at two venues: 'Suwa Automobile Hall Bu-bu' in Shimosuwa Town, bustling with customers from inside and outside Nagano Prefecture, and 'Roadside Station Tagiri no Sato' in Iijima Town, which offers local specialties. As a company operating in Nagano Prefecture, we aim to express our daily gratitude to the local community while widely disseminating the appeal of miso.

◆ Venues and Dates

<Shimosuwa Town> Suwa Automobile Hall Bu-bu Date & Time: June 26 (Fri), 27 (Sat) 10:00 AM - 2:00 PM Address: 10795 Akasazasaki, Shimosuwa Town, Suwa District, Nagano Prefecture

<Iijima Town> Roadside Station Tagiri no Sato 'Miso Festival' Date & Time: July 10 (Fri), 11 (Sat), 12 (Sun) 10:00 AM - 5:00 PM Address: 2598-1 Tagiri, Iijima Town, Kamiina District, Nagano Prefecture

◆ Product Examples * At the Iijima Town venue, four products will be sold: 'Maru Yu Organic Miso 750g', 'Maru Mu Domestic 750g', 'Regional Miso Soup Tour 50 Servings', and 'CRAFT MISO Namakouji Precious 400g'. * Product quantities are limited. Please note that items may sell out. For details on each product: https://www.hikarimiso.co.jp/products/

◆ Iijima Town Venue 'Roadside Station Tagiri no Sato' Limited Event Miso Soft Serve Ice Cream to be Re-released! Due to its popularity, the miso soft serve ice cream using 'Maru Mu Domestic' as a seasonal flavor of 'Suzuran Soft', which uses milk from Kamiina, will be re-released. Limited to Tagiri no Sato (Sales period: July 3 (Fri) - July 30 (Thu)) *Ends when stock runs out.

<Customer Inquiries> Hikari Miso Co., Ltd. Customer Consultation Office TEL: 03-5940-8850