We Want to Spread Delicious Japanese Tea! We Want to Travel Worldwide to Popularize Japanese Tea with 'AIRO-mini'!

Our company endorses "April Dream," a project that aims to make April 1st a day to broadcast dreams. This press release represents the dream of "Hiro+Trading Japan."

◼️ Current State of Japanese Tea Nowadays, drinking tea from plastic bottles is the mainstream, but why not occasionally brew tea from tea leaves using a teapot? We don't know exactly when, but we have become accustomed to drinking tea from plastic bottles instead of teapots. Of course, bottled tea is delicious and very convenient. However, behind the scenes, there are issues such as the plastic problem.

◼️ Activities to Popularize Tea Brewed from Leaves We are not denying all bottled beverages, but as Japanese people with a tea culture, we should instinctively know the deliciousness of tea brewed from leaves, as it is likely embedded in our DNA. When we offer tea tasting at this "AIRO-mini" pop-up, everyone gives us happy feedback about the leaf-brewed tea, saying things like, "It's delicious!" and "It's so comforting!" It is very clear that everyone can immediately recognize delicious tea. With this "AIRO-mini," we would like to go out and spread the wonders of Japanese tea all over the world.

AIRO-mini POP UP We held our first POP UP at a commercial facility in Kyoto City, where we had the opportunity to connect with many customers.