Henn na Hotel Certified by Guinness World Records™ for 'Most Collaboration Rooms'; Launches 55th Collaboration Room: 'Mitsuya Cider Room' at Henn na Hotel Tokyo Asakusa Tawaramachi

First-ever hotel collaboration with 'Mitsuya Cider': 'Mitsuya Cider Room' launches at Henn na Hotel Tokyo Asakusa Tawaramachi Henn na Hotel Tokyo Asakusa Tawaramachi, operated by H.I.S. Hotel Holdings Co., Ltd. (Shinjuku, Tokyo), will launch the 'Mitsuya Cider Room' on Friday, March 27, marking the first-ever hotel collaboration with Asahi Soft Drinks Co., Ltd.'s (Sumida, Tokyo) 'Mitsuya Cider'. The room is themed around the key message of the iconic carbonated beverage, which has been loved for 142 years since its birth in 1884: 'Drink the blue sky.' The bedroom is decorated with familiar Mitsuya Cider packaging and logos, while the bathroom features carbonated bath salts and a 'Mitsuya' washbasin. Guests will enjoy all-you-can-drink Mitsuya Cider and receive gifts including Mitsuya Cider-scented sticks and a 'sub-zero Mitsuya Cider' experience, where the liquid gradually turns into a sherbet-like state after opening the cap. Stays begin on Saturday, March 28, which is 'Mitsuya Day' as certified by the Japan Anniversary Association. Prices start from 23,200 yen with breakfast and 21,000 yen for room-only (prices per room per night, including tax and service charges). Henn na Hotel was certified by Guinness World Records™ on Friday, September 19, 2025, for having the 'Most brand-themed room sponsorships in a hotel chain.' With this launch, the hotel chain updates its record, reaching a total of 55 unique collaboration rooms.