Hitachi Solutions Launches Marketing Automation Service 'AIMSTAR' to Advance Customer Data Utilization with AI Agents

Concept of AIMSTAR's Features

Hitachi Solutions, Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and Director: Eiji Morita; hereinafter "Hitachi Solutions") will begin offering "AIMSTAR," a marketing automation (MA) service developed by GROWTH VERSE, Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Tomohiro Watanabe; hereinafter "GROWTH VERSE") starting June 29. The service has already been adopted by major e-commerce and service industry companies.

"AIMSTAR," a Marketing AI Agent, is a comprehensive MA*1 service that integrates customer data, performs analysis, creates campaign scenarios, and executes across multiple channels—all in one platform. With an intuitive interface, marketing teams can quickly implement campaigns without relying on IT specialists. By integrating AI-powered targeting and recommendation functions, the service enables optimized, personalized campaigns for each customer. A key feature is its ability to optimize and execute member communications campaigns via "AIMSTAR" based on loyalty programs built on Hitachi Solutions' point management system "PointInfinity," enabling marketing departments to continuously improve initiatives independently.

Building on its customer data platforms—including "PointInfinity," used by approximately 400 million people*2—and its digital marketing expertise, Hitachi Solutions provides end-to-end support, from needs assessment and consulting to selecting, implementing, operating, and advising on the optimal MA tools. This enables continuous campaign execution and improvement, contributing to maximizing customer lifetime value (LTV) through effective data utilization.

*1 Abbreviation for Marketing Automation

*2 As of June 29, 2026

Key Features of "AIMSTAR"

1. Integrates fragmented customer data from point management systems, membership services, e-commerce, and other sources, providing a unified platform for optimized marketing actions

2. Offers an intuitive interface and user experience that enables marketing staff to easily create scenarios, execute campaigns, and conduct PDCA cycles

3. Supports in-house marketing operations with simple setup, requiring no customization

Background

In recent years, the diversification of digital channels such as e-commerce sites and membership services has heightened the importance of one-to-one marketing using customer data like purchase and behavioral histories. However, a shortage of marketing professionals skilled in IT remains a challenge, limiting organizations' ability to fully leverage their customer data.

Through its provision of PointInfinity, Hitachi Solutions has supported diverse industries—including retail, distribution, services, and finance—in analyzing customer data and executing marketing initiatives for a base of approximately 400 million members. By adding "AIMSTAR" to its digital marketing solutions portfolio, the company will further strengthen its digital marketing capabilities centered on membership data, expanding the value it delivers to customers.

With the launch of "AIMSTAR," Hitachi Solutions enables marketing teams to independently leverage customer data without depending on IT specialists, thereby advancing digital marketing sophistication and maximizing LTV in B2C businesses.

About "AIMSTAR"

https://www.hitachi-solutions.co.jp/digitalmarketing/sp/products/aimstar/

About "PointInfinity"

https://www.hitachi-solutions.co.jp/pointinfinity/

About Hitachi Solutions

Hitachi Solutions realizes digital transformation by co-creating innovative solutions using cutting-edge digital technologies with its customers. Through collaboration across its locations in North America, Europe, Southeast Asia, and India, the company delivers global responses to challenges faced by society and enterprises.

The company aims to contribute to building a sustainable, growing society where people can live safely, securely, and comfortably.

For more information, visit the Hitachi Solutions website: https://www.hitachi-solutions.co.jp/

Hitachi Solutions' AX Initiatives

Under the concept "DX by AX toward SX," the Hitachi Solutions Group aims to enhance productivity and global competitiveness amid IT talent shortages by empowering all employees worldwide to use AI, generative AI, and AI agents to create high added value.

Specifically, the company has established an internal portal site that centralizes chatbots for various use cases, including AI-assisted development and handling common internal inquiries. To promote adoption, the company also holds company-wide contests to solicit innovative ideas and success stories.

Inquiry for Solutions

Hitachi Solutions, Ltd.

https://www.hitachi-solutions.co.jp/inquiry/

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