【June New Items】"Stretchy" Dough and Luscious Peaches. HOCUS POCUS Introduces Dine-In Exclusive Donut 'Mochi Peach' Served Chilled

New June Sweets Arrive at Doughnut Laboratory HOCUS POCUS

Doughnut Laboratory HOCUS POCUS (Chiyoda, Tokyo) will begin offering new sweets tailored for the upcoming season starting in June.

The centerpiece of the June lineup is 'Mochi Peach,' a sweet donut combining 'stretchy' dough and luscious peaches. To ensure the best experience of its texture and freshness, which can only be enjoyed when chilled, it will be offered exclusively for dine-in consumption and not for takeout.

Starting in June, new menu items will also be introduced to liven up early summer dine-in experiences, including the 'Espresso and Chestnut' shaved ice (Nagatacho store exclusive), the 'Red Bean Butter Rose' infused with a glamorous rose scent, and the 'Pear' donut featuring a mellow, rich fragrance.

Ahead of the June launch, from May 28 (Thu) to May 30 (Sat), the store will sell three 'Limited Collaboration Donuts' to commemorate the first-ever POP-UP STORE of the fashion brand 'reoa,' which will be held at the shop.

【June New Item】Dine-In Exclusive: Chilled, Chewy 'Mochi Peach' (750 JPY)

The star of the June arrivals is 'Mochi Peach,' meticulously crafted to emphasize its cool feeling and unique dough texture.

Its defining characteristic is the 'stretchy,' chewy, and delicate dough. To complement this texture, along with the sweet, luscious peach and the fragrant peach sauce, it is served well-chilled. Because the texture and quality change with temperature, takeout is strictly unavailable. Enjoy the thrill of the first bite while dining in, accompanied by peach-scented butter cream whip.

【June New Items】Refreshing Shaved Ice and Fragrant Donuts

Along with 'Mochi Peach,' new menu items will gradually appear to liven up your dine-in experience starting in June.

- Espresso and Chestnut (Special Shaved Ice) 【Nagatacho Store Exclusive】 (1,500 JPY) A specialty shaved ice base made with freshly extracted espresso and milk, topped with sweet chestnuts and caramelized pecans, with adzuki beans hidden inside. Available on weekends from late June.

- 【Baked】Red Bean Butter Rose (Dine-in Exclusive) (720 JPY) A classic red bean butter sandwich, elevated with a glamorous rose scent that highlights the balance between the sweetness of the bean paste and the saltiness of the butter.

- 【Steamed】Pear (650 JPY) A donut featuring the mellow, rich fragrance of pear, delivering a lingering taste from the very first bite.

【May 28–May 30】Fashion Brand 'reoa' POP-UP Exclusive Collaboration Donuts

Commemorating the first POP-UP STORE by the fashion brand 'reoa' (Director: Yumiko Seki) at HOCUS POCUS, three collaboration donuts representing the brand's worldview will be sold for three days.

*Note: This is a special menu for this event and will not be available from June onwards.*

- 【Baked】Blueberry Chocolate (reoa Logo) (610 JPY) A moist baked donut paired with chocolate and tart blueberries, with refreshing dill for a sophisticated flavor. Features the reoa logo. 【Nagatacho Store Exclusive】

- 【Steamed】Strawberry (Yumineko) (610 JPY) A fluffy steamed donut layered with glamorous strawberry tea fragrance and white chocolate for a gentle sweetness. Designed with a cute cat motif linking to reoa's world. 【Nagatacho Store Exclusive】

- 【Fried】French Cruller Kiwi (700 JPY) A combination of refreshing kiwi—a favorite of Director Seki—and fragrant macadamia nuts, finished with butter cream whip. 【Omotesando Store Exclusive】