TOPPAN Collaborates with Latest 'BEYBLADE X' Series at 'TOPPA!!! BASE AKIBA'

TOPPAN Inc. (Headquarters: Bunkyo-ku, Tokyo; President and Representative Director: Haruhiko Noguchi), a group company of TOPPAN Holdings Inc., operates 'TOPPA!!! BASE AKIBA' (located in Ecute Akihabara), a shop that collaborates with various content such as anime, games, and artists on a rotating basis to provide new appeal and experiential value for content.

From Saturday, June 13, 2026 to Sunday, June 28, 2026, the shop will host 'BEYBLADE X BATTLE SPACE in TOPPA!!! BASE AKIBA', a collaboration with the latest series 'BEYBLADE X' (released by Takara Tomy Ltd.), a modern version of the traditional Japanese spinning top game 'Beyblade'.

In addition to selling 'BEYBLADE X' related products, this collaboration will set up a 'Free Battle Stadium' where visitors can actually experience 'BEYBLADE X'. Leveraging its location inside the ticket gates of JR Akihabara Station, the event aims to provide a space where commuters, students, and people on the go can easily experience the content, creating new experiential value.

Overview of the 'TOPPA!!! BASE AKIBA' and 'BEYBLADE X' Collaboration

① Providing a Space to Experience 'BEYBLADE X'

This collaboration positions 'BEYBLADE X' as content that allows for real communication through battles. A 'Free Battle Stadium' will be set up inside 'TOPPA!!! BASE AKIBA', offering a space where visitors can actually experience battles with 'BEYBLADE X', going beyond just product sales.

Furthermore, the location inside the JR Akihabara Station ticket gates makes it easy for commuters and students to stop by, contributing to creating new touchpoints with demographics that have had fewer opportunities to experience such content. The goal is to create experiential value that includes revitalizing communication among fans.

② Sales of 'BEYBLADE X' Products

Products from the 'BEYBLADE X' series and related items, released by Takara Tomy Ltd., will be sold. Visitors can experience the related products of 'BEYBLADE X', the fastest model in the Beyblade series history, at the 'Free Battle Stadium' before purchasing them.

*Sales will end when stock runs out.

Products for Sale

*Please note that numbered tickets or queue lines may be used for the 'Free Battle Stadium' and product sales during this collaboration.

For details, please check the official 'TOPPA!!! BASE AKIBA' website.

https://fan-xross-mall.com/lp/beyblade_toppa-base

'TOPPA!!! BASE AKIBA' Store Overview

'TOPPA!!! BASE AKIBA' is a shop that collaborates with various content such as anime, games, and artists on a rotating basis, offering store-exclusive goods and digital photo booths for taking original photos, providing new appeal and experiential value for content. Leveraging TOPPAN's accumulated know-how in corporate marketing, including sales floor creation, merchandise production, overseas expansion of Japanese IP, and management/support, the shop will conduct various merchandise campaigns and events to convey the appeal of content.

・Store Name: 'TOPPA!!! BASE AKIBA'

・Location: Ecute Akihabara (1-17-6 Sotokanda, Chiyoda-ku, Tokyo, 1st floor, JR Akihabara Station)

*'TOPPA!!! BASE AKIBA' is a store inside the ticket gates.

・Business Hours: Weekdays 10:00-21:00 / Weekends and Holidays 10:00-20:00

・Official Online Shop URL:

https://fan-xross-mall.com/shops/toppa-base

・Payment Methods: Only cashless payments are accepted at 'TOPPA!!! BASE AKIBA'.

Please check the Ecute Akihabara website for available electronic money and credit cards.

・Ecute Akihabara Website: https://www.ecute.jp/akihabara/ecutenavi

About 'BEYBLADE X', the Collaboration Partner

'BEYBLADE X', collaborating with 'TOPPA!!! BASE AKIBA', is the 4th generation model of the 'Beyblade' series.

'Beyblade' is a battling top toy, a modern adaptation of the traditional Japanese toy 'Beigoma', which was born in 1999. It features high design quality, customizable parts, and a special launcher that allows anyone to spin it easily, making it a 'customizable battling top'.

Through four series – the 1st generation 'Bakuten Shoot Beyblade' (1999-), 2nd generation 'Metal Fight Beyblade' (2008-), 3rd generation 'Beyblade Burst' (2015-), and the 4th generation 'BEYBLADE X' (2023-) – over 560 million units have been shipped cumulatively to over 80 countries and regions (as of September 2025), with each series creating booms in Japan and around the world.

The latest 'BEYBLADE X' is the fastest 'Beyblade' series in history, featuring a new gimmick called 'X (Extreme) Dash', which generates super acceleration by engaging the 'gear' on the Beyblade's tip with the 'rail' on the stadium. It has evolved into 'GEAR SPORTS', increasing its sporting aspect and captivating not only players but also spectators, with intense battles taking place worldwide.

'BEYBLADE X' Official Website: beyblade.takaratomy.co.jp/

©Homura Kawamoto, Hikaru Muno, Posuka Demizu, BBXProject, TV TOKYO © ＴＯＭＹ

* 'TOPPA!!! BASE' is a registered trademark of TOPPAN Holdings Inc.

* Company names and product/service names mentioned in this press release are trademarks or registered trademarks of their respective owners.

* The information contained in this press release is current as of the date of announcement and is subject to change without notice.