Holistic Cures Launches All-in-One Shampoo "Magnet Hair Pro Mirai Soap" Addressing Hairdressers' Top Reason for Leaving: Hand Irritation

Holistic Cures Co., Ltd., headquartered in Minato-ku, Tokyo, with Hiroyuki Kaizuka as President, has launched "Magnet Hair Pro Mirai Soap" under its professional haircare brand "Magnet Hair Pro." This all-in-one shampoo, suitable for hair, face, and body, was developed focusing on hand irritation, a significant reason for hairdressers leaving their jobs. It incorporates "Takachiho Terasui," natural water sourced from a Cosmo Group-owned water source, and "Holistic Miraisui," a proprietary water technology. The product aims to improve the working environment for hairdressers by reducing the burden on their hands during shampooing and chemical treatments. It will be available for professional use starting April 13, 2026, through Cosmo, a related beauty trading company. The shampoo is formulated with "Holistic Miraisui 5.0" (functional water with hydrogen and carbon dioxide mixed and retained using nanobubble technology) and "Takachiho Terasui" (weakly alkaline, pH 7.6, 22mg/L soft water containing over 20 trace elements). It achieves approximately 60% reduction in surfactants compared to conventional products. A monitor survey (n=222) among beauty salon professionals showed positive feedback.