Hombo Shuzo Co., Ltd. (Headquarters: Kagoshima City, President: Kazuhito Hombo) is pleased to announce the launch of two new wines in the Château Mars series, designed to be enjoyed casually with cute animal motifs: 'Château Mars Muscat Bailey A Penguina 2024' and 'Château Mars Koshu Polarello 2024'.

[Château Mars Muscat Bailey A Penguina 2024] Recommended as a 'Chilled Red' wine. This red wine is inspired by the unique and adorable sight of penguins, with their black-and-white contrast and clumsy, cheerful waddling. Enjoy the aroma of red fruits like strawberries and the charming flavor of Muscat Bailey A, served lightly as a chilled red wine. *Penguina: A portmanteau of 'Penguin' and 'Muscat Bailey A'. Type: Red wine, light-bodied Fruity and light taste Alcohol content: 12% Volume: 750ml Pack size: 12 bottles Suggested retail price: 1,747 yen (tax included)

[Château Mars Koshu Polarello 2024] A gentle taste with low alcohol. This white wine is inspired by the scene of white polar bears on ice—a cub playing innocently and its parent watching over it, evoking a sense of coldness and warmth. Enjoy the soft fruit aromas of white peach and Japanese pear, a hint of sweetness, a gentle low-alcohol mouthfeel, and a slight sparkle with a refreshing taste, served well-chilled. *Polarello: A coined word meaning 'small, cute polar bear'. Type: White wine, medium-dry Gently spreading sweetness Alcohol content: 8% Volume: 750ml Pack size: 12 bottles Suggested retail price: 1,747 yen (tax included)

*Please drink responsibly after turning 20. Drink driving is prohibited by law. Alcohol consumption during pregnancy or breastfeeding may harm the development of the fetus or infant. Enjoy alcohol in moderation.

<About Mars Hosaka Winery> In pursuit of winemaking that leverages Japan's rich four seasons, Hombo Shuzo, headquartered in Kagoshima, established Mars Yamanashi Winery in Isawa-cho, Fuefuki City, Yamanashi Prefecture in 1960 as a base for Western liquor production. Since then, they have humbly listened to the local soil and climate, striving to create world-class wines with a rich natural aroma from grapes grown in Yamanashi's soil. In 2017, to further improve quality, they opened 'Mars Hosaka Winery' as a brewing base in Hosaka-cho, Nirasaki City, Yamanashi Prefecture. They are taking on new winemaking challenges in Hosaka, a region known for its high-quality wine grapes.

Press release for 'Muscat Bailey A Penguina' and 'Koshu Polarello': d121144-63-aa92c5c32bb33f70ad204654ea6dd72b.pdf

[Contact Information] Hombo Shuzo Co., Ltd. Public Relations & Legal Affairs Section 3-27 Minamiei, Kagoshima City (〒891-0122) TEL: 099-822-7003 FAX: 099-210-1215

FACT BOX

  • Source: PR TIMES
  • Category: New Product