Popular Mom Influencer Collaboration! Commercialized After 2 Years of Development! Baby & Kids Brand 'HOPPL' Introduces the 'Changing Round-and-Round Bookshelf', a Rotating Storage Rack That Accompanies Your Child's Growth

With the concept of "adding design to parenting," Noz Inc., which develops the baby and kids brand "HOPPL," will release the rotating storage rack "Changing Round-and-Round Bookshelf," which accompanies a child's growth from the HOPPL Second Line "Changing" series, on Wednesday, May 13, 2026.

This product was born through joint development with active mom influencer "yuicoro (@yuicoro_gram)". Focusing on the challenges of "storage," "tidying up," and "daily preparation" in households raising children. Under the concept of "furniture that fosters children's independence while promoting parent-child communication," the product was commercialized after a development period of approximately two years.

What is the "Changing Round-and-Round Bookshelf"?

The "Changing Round-and-Round Bookshelf" is a house-shaped rotating storage rack that combines a storage shelf, a whiteboard, and a bag hanger into one. It is an item that makes daily "preparations" smooth while naturally generating parent-child communication.

Collaboration Project with Active Mom Influencer "yuicoro"

HOPPL × @yuicoro_gram Active mom influencer "yuicoro" Instagram 110,000 Followers

Primarily on Instagram, she disseminates useful information for parenting and daily life from a life-sized perspective. While carefully capturing her daily life with her three children, she introduces convenient items and creative ideas based on her real experiences, and her parenting...