'Smile Smart Inn Okinawa Churaumi' to Rebrand and Open on July 1, 2026! A New Smile Brand Hotel Near Okinawa Churaumi Aquarium

Hospitality Operations Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Akio Tanaka), which operates hotels, ryokans, glamping sites, ski resorts, golf courses, restaurants, and nurseries nationwide, will rebrand and open 'Smile Smart Inn Okinawa Churaumi' in Motobu Town, Okinawa, on Wednesday, July 1, 2026. This will be the third location in the Smile Smart Inn brand, following 'Smile Smart Inn Hakata' and 'Smile Smart Inn Naha Kume'.

In addition to its excellent location for accessing popular tourist spots in northern Okinawa, including the Okinawa Churaumi Aquarium, the hotel features spacious rooms equipped with kitchens and a smart stay environment with an unmanned check-in/check-out system. It provides a comfortable and convenient space for tourism, leisure, and long-term stays for families and groups.

'Smile Smart Inn Okinawa Churaumi' is located in Motobu Town, in the northern part of Okinawa Island, just a 4-minute drive from the Okinawa Churaumi Aquarium. The surrounding area is dotted with tourist spots such as Ocean Expo Park, Emerald Beach, and Okinawa Hanasaki Marche, where guests can enjoy local food and shopping. It is approximately 1 hour and 40 minutes from Naha Airport via the Okinawa Expressway, making it easily accessible by rental car.

'Smile Smart Inn Okinawa Churaumi' offers 25 rooms across 4 types to meet a wide range of accommodation needs, from small groups to families. Room types include the 'Top Floor' with ocean views, the 'Grand Floor' with a terrace, 'Standard Floor', and 'Twin Rooms'. With spacious 53㎡ rooms and options that can accommodate up to 7 people, families and groups can relax comfortably.

All rooms are equipped with a kitchen, refrigerator, IH cooktop, microwave, rice cooker, cookware, and tableware, creating a comfortable environment for self-catering. Washing machines and dryers are also provided, making it convenient for long-term stays. Rooms for up to 7 people feature multiple showers, bathrooms, toilets, and washbasins for added comfort. Some rooms include Japanese-style tatami areas, providing a relaxing space for families with small children to enjoy the nature of northern Okinawa.

'Smile Smart Inn' is a hotel brand focused on contactless services such as smart check-in and check-out. By utilizing pre-check-in and self-check-in systems, the hotel aims to reduce congestion and waiting times, providing a smooth guest experience. At 'Smile Smart Inn Okinawa Churaumi', guests can use dedicated terminals at the front desk for self-check-in and check-out by scanning QR codes. Furthermore, by limiting payments to online transactions, the hotel eliminates the need for on-site payment procedures, realizing a more comfortable and efficient stay.