Hottolink's trend media 'fasme' releases 2026 first-half trend summary

Hottolink, which provides SNS marketing support services, announced on June 11 that its trend media outlet 'fasme' has released the results of a survey on trends for the first half of 2026.

2026 is already halfway through. fasme conducted a survey among its users in their teens and 20s regarding the 'latest trends of the first half.' The survey gathered Gen Z girls' 'favorite trends,' including the artists, characters, gourmet items they are currently obsessed with, and buzzwords on social media. Additionally, the report introduces 'next trend predictions' likely to become popular in the second half of the year.

1. Favorite Male Idols & Artists in 2026 H1 The top three were M!LK, MAZZEL, and Monaki. M!LK gained popularity through catchy songs and the members' personal activities in variety shows and other fields. MAZZEL expanded its fan base through its high-quality dance and vocals, as well as the unique personalities of its members. Monaki gained attention through song propagation on TikTok and catchy phrases in the Kansai dialect.

2. Favorite Female Idols & Artists in 2026 H1 The top three were HANA, =LOVE, and iLiFE!. HANA garnered support for its stance on valuing individuality. =LOVE resonated with fans through lyrics that realistically portray feelings experienced during romance. iLiFE! attracted attention through the process of holding new member auditions.

3. Favorite Actors in 2026 H1 The top three were Kyohei Honda, Oji Suzuka, and Mei Hata. Kyohei Honda received attention for his straightforward character in a drama. Oji Suzuka was evaluated for his natural acting and gentle atmosphere. Mei Hata is admired by the same generation not only for her acting skills but also for her makeup and fashion.

4. Favorite Characters in 2026 H1 Puppet Sunsun was among the top three. Its recognition spread via short videos, and collaborations and events also became hot topics.