Hotlink's Trend-Driven Media Platform "fasme" Launches "fasme Travel Girl Diagnosis" to Reveal Your Travel Personality

Hotlink Co., Ltd. (Headquarters: Chiyoda City, Tokyo; Securities Code: 3680; Group CEO and Representative Director: Yasuhiro Hino; hereinafter "Hotlink"), a provider of social media marketing support services, announces the launch on June 29 of the "fasme Travel Girl Diagnosis," a self-diagnostic content feature on fasme, its trend-driven media platform.

Introduction page for the "fasme Travel Girl Diagnosis": https://fasme.asia/diagnosis/triptype7270/

"fasme Travel Girl Diagnosis"

1. About the "fasme Travel Girl Diagnosis"

The "fasme Travel Girl Diagnosis" is an original diagnostic feature by fasme that reveals your personality and travel style while on a trip.

It classifies travelers' behavioral tendencies into seven distinct types—such as those who "feel anxious without prior planning" or prioritize popular spots and reviews," and those who "go with the flow and enjoy a carefree, optimistic approach." The diagnosis offers fun insights into common travel scenarios ("things you can relate to"), compatible travel partners, and recommended travel plans—ideal for both pre-trip planning and on-the-go experiences.

Introduction page for the "fasme Travel Girl Diagnosis": https://fasme.asia/diagnosis/triptype7270/

※ This diagnostic is an entertainment-focused original content by fasme. Results are for reference only—please enjoy accordingly.

2. How to Take the "fasme Travel Girl Diagnosis"

The "fasme Travel Girl Diagnosis" is accessible via an article on the fasme website (https://fasme.asia/diagnosis/triptype7270/). Upon opening the article, a diagnostic banner appears at the bottom of the screen.

"fasme Travel Girl Diagnosis" Start Diagnostic Banner

Tapping the banner launches the diagnostic interface.

"fasme Travel Girl Diagnosis" Start Screen

Answer five questions in a chat-style format to receive your personalized result. To retake the diagnosis, simply send the keyword [旅女子] ("Travel Girl") in the chat section to restart.

3. Results of the "fasme Travel Girl Diagnosis"

The "fasme Travel Girl Diagnosis" features seven possible results, each detailing your travel type, relatable travel scenarios ("things you can relate to"), and recommended travel plans.

"fasme Travel Girl Diagnosis" All 7 Result Types

Example Result

"fasme Travel Girl Diagnosis" Sample Result

[The Unintentional Tour Guide Type]

Kind, thoughtful, and highly perceptive—this type often finds themselves naturally managing the satisfaction of fellow travelers.

Phrases like "Are you tired?", "What would you like to eat?", and "Is this place okay for next?" come naturally, making them an incredibly appreciated travel companion.

However, they tend to put their own travel wishes on hold. Before they know it, they've become less of a traveler and more of "the one ensuring everyone else's trip succeeds."

How others see you on trips:

"Kind," "thoughtful," "someone who makes me feel at ease"

On the other hand, others may find it hard to read your true feelings...

Overdoing it may turn you into "the one who ends up doing everything," where dependence overtakes gratitude—so be mindful.

Travel user manual:

• Please actively ask, "What do you want to do?"

• If they go quiet, they're nearing their limit

• Please do your own research when possible

• Please don't lean on them too much!

Common pre-trip behaviors:

• Overthinking plans to please everyone

• Suppressing your own preferences

• Remembering everyone's likes and dislikes

• Checking on others' preparation status

Common on-trip behaviors:

• Simultaneously acting as photographer, researcher, and mood-reader

• Frequently saying, "I'm fine with anything"

• Missing out on places you personally want to visit

• Buying more souvenirs for others than for yourself

Best travel match: The Free-Spirited Wanderer Type

Traveling with free-spirited, independent types who "just do what they like" can be refreshing, as you won't feel pressured to over-accommodate. In group trips where decisions stall, their straightforward "Let's just split up then!" can be a real lifesaver. ♪

Recommended travel plans: Hot spring getaways, relaxed hotel stays, laid-back girls' trips

Trips with fewer decisions and a relaxed pace may reduce the need to constantly accommodate others, lightening your load.

[fasme Travel Girl Diagnosis] You are... the "Unintentional Tour Guide Type" who cares too much about others' opinions

https://fasme.asia/etc/tabijoshi-3/

4. About fasme, the Trend-Driven Media Platform

"fasme" is a trend-driven media platform operated by Hotlink Co., Ltd. The website receives approximately 1 million monthly page views, and its combined followers across X (formerly Twitter), Instagram, and LINE total around 1.4 million. Its audience shows strong interest in fashion, cosmetics, and beauty. fasme features official ambassadors called "mees (MiiZ)," who contribute content based on what genuinely interests them right now.

fasme Website: https://fasme.asia/

fasme X: https://x.com/fasme_media

fasme Instagram: https://www.instagram.com/fasme_media/

fasme LINE: https://page.line.me/rgu7907d?openQrModal=true

The "diagnostic content" series, launched in November 2017, is one of fasme's most popular features, with over 50 titles produced to date and numerous collaborations with brands. While initially focused on personality and relationship diagnostics, fasme has expanded to include diagnostics themed around beauty products and food items (such as snacks). fasme is currently accepting partnership inquiries.

In September 2023, fasme released a complete version of a diagnostic collaboration with the popular manga "Ashita, Watashi wa Dareka no Kanojo" (Tomorrow, I'll Be Someone's Girlfriend), with over 5.6 million copies in circulation. The "fasme UFPT Diagnosis," launched in February 2024, has already surpassed 90,000 completions.

Complete "Ashita Kano" Diagnosis: https://fasme.asia/quiz/asukano-shindan4740/

fasme UFPT Diagnosis: https://fasme.asia/diagnosis/face-mbti5723/

About Hotlink Co., Ltd. (Securities Code: 3680, Tokyo Stock Exchange Growth Market)

The core company of the Hotlink Group, operating in both Japan and the U.S., Hotlink analyzes social big data—such as social media posts, reflections of consumers' real voices—to support corporate marketing, news reporting, and disaster response. In the Web3 space, Hotlink leverages its data analysis and application capabilities to build infrastructure, aiming to create a world where people everywhere can feel "HOTTO" (at ease).

Founded: June 26, 2000

Representative: Group CEO and Representative Director, Yasuhiro Hino

Headquarters: 1-3-11 Fujimi, Chiyoda City, Tokyo 102-0071

Business: Social media marketing support

URL: https://www.hottolink.co.jp/