House Wellness Foods Co., Ltd. will launch "Curvisa Plus Abdominal Fat Measure" under its functional food product brand "Curvisa" on its official online store, "House Direct" (https://www.house-direct.jp/), on Monday, June 15, 2026.

In addition to curcumin and bisacron, which have been reported to help improve liver enzyme values (γ-GTP, AST, ALT) in healthy individuals with a high BMI and slightly elevated normal range blood liver enzyme values, the product also includes polymethoxyflavones derived from black ginger, which have been reported to reduce abdominal fat (visceral and subcutaneous fat) in individuals with a high BMI, thereby supporting customer health.

*1: This is the first functional food product in Japan to receive acceptance for its claims regarding the improvement of three liver enzyme values (γ-GTP, AST, ALT) and the reduction of abdominal fat.

Development Story of "Curvisa Plus Abdominal Fat Measure"

① Supporting Customer Health with Added Ingredients to "Curvisa"

For over 15 years, the House Foods Group has been researching turmeric, the raw ingredient for curry. Through extensive research, it was discovered that the combined intake of curcumin and bisacron, found in autumn turmeric, helps improve liver enzyme values in healthy individuals with a high BMI and slightly elevated normal range blood liver enzyme values (γ-GTP, AST, ALT). Leveraging these research findings, "Curvisa," which promotes health benefits, was launched in April 2020. As of May 1, 2026, it is the only functional food product (※2) that can display functionality for three liver enzyme values (γ-GTP, AST, ALT), and has received strong support from many customers.

As research on "Curvisa" progressed, it was found that individuals concerned about their liver enzyme values also had concerns related to their daily diet and age-related physical changes. To meet these needs, "Curvisa Plus Abdominal Fat Measure" is now being launched. We will continue to support the health of more customers through the "Curvisa" brand.

※2: The only functional food product currently on sale that has received acceptance for its claims regarding three liver enzyme values (γ-GTP, AST, ALT) (as of May 1, 2026).

② For Those Concerned About "Liver Enzyme Values" and "Abdominal Fat"

We hope that individuals, particularly healthy men and women in their 40s and 50s who are conscious of their liver enzyme values and abdominal fat, will try this product.

③ Packaging that Conveys Two Functions at a Glance and a Convenient Daily Intake of 4 Tablets (Recommended Daily Intake)

The packaging visually represents the product's two key functions: "functionality for three liver enzyme values (γ-GTP, AST, ALT)" and "functionality for abdominal fat (visceral and subcutaneous fat)" using icons for "γ-GTP, AST, ALT" and "visceral fat, subcutaneous fat."

Furthermore, "Curvisa Plus Abdominal Fat Measure" is designed to provide the reported functional ingredients—curcumin, bisacron, and black ginger-derived polymethoxyflavones—in a daily intake of just 4 tablets (recommended daily intake), considering the ease of adherence.

Features

Functional Food Product, Notification Number: K657

【Functional Claims】

This product contains curcumin, bisacron, and polymethoxyflavones derived from black ginger. Curcumin and bisacron have been reported to help improve liver enzyme values in healthy individuals with a high BMI and slightly elevated normal range blood liver enzyme values. γ-GTP, AST, and ALT values are indicators of liver health. Polymethoxyflavones derived from black ginger have been reported to reduce abdominal fat (visceral and subcutaneous fat) in individuals with a high BMI.

Curvisa Plus Abdominal Fat Measure contains 30mg of curcumin, 400μg of bisacron, and 12mg of polymethoxyflavones derived from black ginger as functional ingredients.

【Precautions for Intake】This product is not intended to diagnose, treat, cure, or prevent any disease through excessive consumption. Please adhere to the recommended daily intake. This product does not improve abnormal liver and biliary enzyme values. Individuals with viral hepatitis or abnormal liver and biliary enzyme values should seek medical diagnosis and consult a physician. Individuals with digestive system diseases should consult a physician.

Unlike Foods for Specified Health Uses, this product has not undergone individual review by the Consumer Affairs Agency for its functionality and safety.

Information on scientific evidence submitted for notification can be found on the Consumer Affairs Agency website.

This is not a pharmaceutical product.

Dietary habits should be based on a staple food, main dish, and side dishes, with a balanced diet.

Product Overview

● Product Name: "Curvisa Plus Abdominal Fat Measure Tablets <30-day supply>"

● Contents: 120 tablets (4 tablets/day × 30 days)

● Sales Channels: House Direct Official Online Store, Amazon Official Shop, Rakuten Official Shop

● Price: ¥4,900 (excluding tax)

(Price at House Direct Official Online Store. Please check each site for sales prices on Amazon and Rakuten.)

● Release Date: Monday, June 15, 2026 (Scheduled for sequential release on Amazon and Rakuten)

- "Curvisa Plus Abdominal Fat Measure" Special Site *Scheduled to go on sale from 10:00 AM on Monday, June 15

URL: https://www.house-direct.jp/product/cur-bisa/cur-bisa-plus-fa/

- "House Direct" Site

URL: https://www.house-direct.jp/

FACT BOX

  • Source: PR TIMES
  • Category: New Product