House Foods Corporation will launch "Chachameshi" <European Beef Curry> <Butter Chicken Curry> nationwide at Seven-Eleven, Ito-Yokado, and York Benimaru (*1) starting July 13, 2026 (Mon). This product is a retort curry that does not require a plate or rice. It uses corn rice (*2) as a new alternative to rice for the staple food, offering a chewy and mochi-like texture. It can be eaten by simply heating it in the microwave (600W) for 1 minute and 20 seconds in its bag, catering to "time-savers" who want a quick meal when busy with work, studies, or part-time jobs. The content is 210g, with an open price (suggested retail price excluding tax: 298 yen).

(*1) Some stores may not carry this product. (*2) Uses granulated corn grits.

Product Features

(1) The bag becomes a plate! "Reiwa-era" update for retort curry

This is a retort curry that can be eaten directly from the bag after heating in the microwave for 1 minute and 20 seconds (600W). We have re-examined the conventional steps of preparing a retort curry, such as preparing a plate and rice, and then warming and serving, to create a design that allows for completion from cooking to eating in one go. The bag can be heated upright and used as a plate after opening. House Foods' unique design incorporates a stable structure that is easy to scoop with a spoon and a convenient opening position, allowing for comfortable eating directly from the bag. No post-meal washing is required, reducing the burden of daily chores. This product updates the very way retort curry is eaten to match modern lifestyles.

(2) Adoption of "Corn Rice" (*2), the next-generation staple made from 100% corn

For the staple food in this product, we have adopted "corn rice" (*2) as a new alternative to rice. Using House Foods' unique manufacturing method, it is finished with a satisfying "chewy and mochi-like texture." With its moderate chewiness and satisfaction, it is the "just right" staple food not only for lunch but also for snacks and late-night meals.

(3) Two types of curry lineup, focusing on deliciousness

We have developed two popular curry menus that pair well with the "next-generation staple food" corn rice (*2).

【European Beef Curry】

Characterized by the aroma of butter and the umami of caramelized onions.

This is a European-style beef curry made with browned butter and House's proprietary wheat roux.

【Butter Chicken Curry】

Butter chicken curry characterized by the richness of fresh cream and the umami of chicken. *Butter is used in the white roux.

This is a butter chicken curry where the tanginess of tomato, the richness and mellowness of butter and fresh cream, and the umami of chicken come together in a harmonious blend.

Development Story

1 Responding to the Time-Saving Era! Development of a "New Retort Curry" that can be eaten hot and delicious immediately.

Retort curry has long been supported as a convenient food. However, in today's era where time-saving is prioritized, an increasing number of people find even preparing plates and rice to be a hassle.

In recent years, driven by the growing need to save time on cooking and preparation, "set foods/retail" products, which combine sauce and rice, have been expanding, and eating styles are changing (*3). Recognizing that retort curry needs to offer new value in response to these needs and changing eating styles, we leveraged our many years of experience in retort curry development to begin developing a retort curry that requires only microwave cooking and no plate or rice.

Market Size Trends for Set Foods/Retail (Sales Amount) *Unit: Million Yen

(*3) Source: Fuji Keizai Co., Ltd. "2026 Food Marketing Handbook No. 4"

2 Catering to the time-saving needs of busy young people! Recommended for lunch and snacks!

As "Chachameshi," which meets the need to "eat something delicious quickly," it is especially recommended for young people (Gen Z) who lead busy lives with work, studies, and personal activities, and who prioritize time performance.

Furthermore, while designed with calorie counts of 195kcal for <European Beef Curry> and 236kcal for <Butter Chicken Curry>, it provides a substantial sense of satisfaction with both the staple food and ingredients included. It meets the need for a "not too heavy meal" while still emphasizing deliciousness. It is a dish that can be easily incorporated into various scenes, not just for lunch, but also for snacks and late-night meals.

Promotion

Resonance with "Range" (Microwave) and ORANGE RANGE.

Tie-up song "CURRY Tabetai feat. Soy Sauce" released!

Simultaneously with the release, the tie-up song "CURRY Tabetai feat. Soy Sauce" by ORANGE RANGE will be released. It's a catchy song that expresses the urge to eat curry right away. The combination of the everyday act of "microwaving" and ORANGE RANGE's upbeat music creates a song that makes you want to hum along, instantly boosting your curry cravings.

This project with ORANGE RANGE, who will celebrate their 25th anniversary in 2026 and are scheduled for a nationwide tour starting at the end of August, is realized at a pivotal moment where increased attention is expected. It will convey the appeal of "Chachameshi," which can be easily enjoyed with a microwave, with plenty of playfulness.

Artist Profile: ORANGE RANGE (Orange Range)

An沖縄-born five-member rock band formed in 2001. They made their indie debut in 2002 with the mini-album "Orange Ball" and their major debut in 2003 with "Kirikirimai." They have released many hit songs such as "Shanghai Honey," "Hana," and "Michishirube ~a road home~," becoming representative artists of the Heisei era. Even as they celebrate their 25th anniversary, they continue to release energetic works and are still active in their unique style while residing in Okinawa.

Last year, they released "Ikenai Taiyo (Reiwa ver. Music Video)." The phrase "lethal dose of Heisei" symbolically spread on social media, drawing attention to their style that combines retro sensibility with modern relevance.

Official site: ORANGE RANGE OFFICIAL FANCLUB RANGE AID+

YouTube: www.youtube.com/@ORANGERANGEsonymusic

Instagram: https://www.instagram.com/orangerange.official/

X: https://x.com/orangerangenow

Comments from ORANGE RANGE members

Actually, I've been nurturing the idea for this song for several years, and just like curry, I've let it "simmer" for a long time.

"CURRY Tabetai feat. Soy Sauce" is a song that sings about my love for curry, a national dish that has been a part of my life since childhood. It's a song with addictive qualities that make you want to hum along and stir your mind, with a touch of exciting spice added.

We would be honored if you could enjoy it along with "Chachameshi," which can be made quickly and is also a meal for important moments.

NAOTO (ORANGE RANGE)

Future Promotion Plans

To promote awareness and trial, short video advertisements using ORANGE RANGE's music will be distributed to the target audience on X for one month from July 14 to August 10. We will appeal to the ease and deliciousness of Chachameshi along with ORANGE RANGE's catchy songs.

Product Overview

● Product Name: "Chachameshi" <European Beef Curry> "Chachameshi" <Butter Chicken Curry>

● Content: 210g

● Price: Open price (suggested retail price excluding tax: 298 yen)

● Release Date: July 13, 2026

● Sales Channels: Seven-Eleven, Ito-Yokado, York Benimaru nationwide

*Some stores may not carry this product.

- "Chachameshi" Brand Site (Scheduled to open July 8) URL: https://housefoods.jp/products/special/chachameshi/index.html

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Organizations: ORANGE RANGE