Notice of Partial Price Revision

HRT New Otani Co., Ltd. (Headquarters: Kioi-cho, Chiyoda-ku, Tokyo; President: Toshiya Suzuki), which sells Hotel New Otani's original brand products and imports/exports alcoholic beverages and food items, will revise prices for its baked goods and jams, effective from deliveries on Tuesday, September 1, 2026.

HRT New Otani Co., Ltd. has upheld the philosophy of "Enjoy hotel-made deliciousness at home" and has strived to deliver high-quality, delicious, safe, and secure products that delight customers through various corporate efforts such as cost reduction and productivity improvement across its operations.

However, due to soaring raw material prices, as well as increases in logistics and energy costs, it has become difficult to absorb these expenses solely through past rationalization and efficiency efforts. Therefore, to continue providing safe, secure, and consistently delicious products to customers, the company has regrettably decided to implement a price revision for some of its products.

The company will continue to pursue efficiency through corporate efforts and strive to deliver the high-quality taste unique to Hotel New Otani to its customers.

Target Products Hotel New Otani Original Prima Baumkuchen Hotel New Otani Original Marron Baumkuchen Hotel New Otani Original Organic Jam

New Prices Prima Baumkuchen [L]: 3,240 yen Prima Baumkuchen [M]: 2,376 yen Prima Baumkuchen [S]: 378 yen Prima Baumkuchen [S] 3-pack: 1,620 yen Marron Baumkuchen 4-pack: 1,512 yen Marron Baumkuchen 6-pack: 2,268 yen Marron Baumkuchen 9-pack: 3,240 yen Marron Baumkuchen 12-pack: 3,888 yen Organic Jam Strawberry: 1,080 yen Organic Jam Blueberry: 1,080 yen Organic Jam Set: 3,240 yen *All prices include consumption tax (8%).

Revision Rate 9.8% to 25.9% increase

Price Revision Date Effective from deliveries on Tuesday, September 1, 2026