Highside Co., Ltd. (Headquarters: Meguro-ku, Tokyo), the company behind the clinical solution cosmetic brand "AMPLEUR," launched its full-body UV care product, "AMPLEUR VC Sun Protect Spray," in limited quantities on Thursday, March 26, 2026. AMPLEUR VC Sun Protect Spray / [SPF50+/PA++++] 70g 2,200 yen (tax included)
Proposing a new UV habit of "reapplication" for active modern individuals With the growing awareness of UV protection in recent years, the importance of frequently reapplying sunscreen—not just before going out, but while on the go—has become widely recognized. However, many people struggle to maintain this habit due to reasons like "getting hands dirty" or "the hassle of reapplication." The "AMPLEUR VC Sun Protect Spray" meets these needs by allowing for easy UV protection with just a quick spray. It can be used not only on the face and body but also easily on hair, scalp, back, and the nape of the neck, which are often hard to reach. It is a popular annual limited-edition item that serves as a convenient and speedy way for modern, active people to reapply sunscreen in various scenarios, from pre-outing care to sports, leisure, and even over makeup.
Protecting against strong UV rays while ensuring skin-friendliness and comfort Featuring the highest domestic UV protection rating of SPF50+/PA++++, it blocks strong UV rays while utilizing our proprietary Silk Coat UV Capsules, a formula designed to be gentle on the skin. It offers a stress-free experience that is non-sticky and leaves no white cast even in sweaty seasons, making it suitable for the entire body, including hair and scalp. Refreshing recharge for summer skin: "Vitamin C Complex" Contains three types of Vitamin C derivatives*¹ known for their skin-beautifying effects. It recharges skin vitality during the summer when it is prone to damage from UV rays and dryness. Refresh your mood with a Vitamin Citrus scent A Vitamin Citrus fragrance featuring pink grapefruit and orange with a hint of lime. The fresh scent refreshes your mood with every spray and also covers up unwanted sweat and sebum odors*².
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- Source: PR Times
- Category: News