[AMPLEUR] Best-selling toner with over 1 million units sold evolves into 'Shiratama Hydroquinone Toner'. The current state of 20+ years of hydroquinone research

In recent years, as interest in clarity-focused skincare using the 'Shiratama' (glutathione) keyword has grown, Ampleur renewed its popular 'Luxury White Lotion AO II' into 'Bright AO Lotion N' in February 2026. The toner series has surpassed 1 million units in cumulative sales. Since the birth of the first generation in 2004, Ampleur's hydroquinone research over the past 20 years has gained renewed attention. By integrating the latest findings from the 'Skin Innovation Lab' and drawing inspiration from popular aesthetic treatments (Shiratama drips/injections), the formula has been updated with ingredients like glutathione. In 2026, it evolved into a 'Shiratama Hydroquinone Toner' that pursues even greater clarity. It is supported as a toner that provides moisture and clarity, making it easy to incorporate regardless of the season, especially during times when 'hidden summer dryness' caused by UV rays and air conditioning can lead to a lack of clarity.