70th Anniversary | Hyogo Yakult Establishes New VMV (Vision, Mission, Values)

Hyogo Yakult Sales Co., Ltd. (Headquarters: Nishi Ward, Kobe City; Representative Director: Kyota Abe) celebrated its 70th anniversary on February 27, 2026. On this milestone occasion, the company has re-articulated its ideal role in the community and the values that each employee should cherish, establishing a new "VMV (Vision, Mission, Values)" for the future.

Furthermore, to broadly communicate our future aspirations and sentiments to the community, we have launched a "Special Website" today that conveys the spirit behind our "VMV (Vision, Mission, Values)."

"Special Website" here: https://www.hyogo-yakult.jp/company/

Introduction to "VMV (Vision, Mission, Values)"

Three Features of the "Special Website"

Introduction to "VMV (Vision, Mission, Values)"

Formulated on the occasion of our 70th anniversary, this section clearly introduces our Vision (the ideal society we aim for together), Mission (our purpose), and Values (guidelines for action) that each employee should cherish, with accompanying illustrations for easy understanding.

"Hotkahen" Episode Release

Features episodes from Yakult Ladies and Community Nurses* and their customers, embodying the "Hotkahen" spirit of our Vision.

*Community Nurse... A concept independently proposed and promoted by CNC, inspired by the nursing practice of "Community Nursing." A Community Nurse works together with citizens in their daily lives to foster "daily joys and pleasures" and "physical and social well-being" from an early stage. This is an initiative to co-create these aspects.

Introduction of "Collaborating Partners" Aiming for a "Hotkahen" Future Together

Introduces the "Collaborating Partners (Government and Corporations)" who walk with us and support us on a daily basis.

Message from the Representative

On the occasion of our 70th anniversary, we have established new Vision, Mission, and Values for the future.

Our goal is the realization of a "Hotkahen society" where no one is left behind.

We aim to spread Yakult's fundamental concept of "prevention" in a more positive and accessible way, adapted for the times ahead.

"Delicious Prevention" to avoid illness.

"Enjoyable Prevention" to support mental well-being.

"Warm Prevention" to prevent loneliness and isolation.

Transforming prevention from mere health management into "hope" within daily life. This is our new mission.

Moving forward, with "Hotkahen." as our motto, each employee will proactively take on challenges and, by joining hands with many, including Yakult Ladies, community members, local governments, medical and welfare professionals, corporations, and NPOs, we will steadily advance step by step as a "Lifestyle Health Company" that supports the health of mind, body, and society.

We will also continue to challenge ourselves in areas highly compatible with our philosophy, such as healthcare, welfare, nursing care, and lifestyle support.

By balancing new business development with the resolution of social issues, we will evolve into a company that is more needed and trusted by the community.

About Hyogo Yakult Sales Co., Ltd.

On its 70th anniversary, Hyogo Yakult is evolving from a company that supports community health to a "Lifestyle Health Company" that co-creates the future of the community.

Our Vision is "Hotkahen."

Everyone energizes everyone else.

We aim to realize a "Hotkahen society" where no one is left behind.

Under the Mission "Prevention into Hope," we will expand initiatives that support mental well-being and human connections, in addition to promoting physical health through the delivery of Yakult products.

Through "Delicious Prevention," "Enjoyable Prevention," and "Warm Prevention," we will ensure that lifestyles, including mind, body, and community issues, are all "Hotkahen."

Together with the community, local governments, medical and welfare professionals, corporations, and NPOs, we aim to be a company that is needed in Hyogo and that people feel is "good to have."

【Company Profile】

・Company Name: Hyogo Yakult Sales Co., Ltd.

・Headquarters: 137-1 Takatsubashi, Tamatsu, Nishi Ward, Kobe City, Hyogo Prefecture

・Representative: Kyota Abe, President and Representative Director

・Founded: 1956

・Business Activities: Sales of fermented milk drinks, sales of soft drinks, sales of food products, sales of cosmetics

・URL: https://www.hyogo-yakult.jp/