TOKIO TOKYO Announces 100% Occupancy Rate Achievement and Mission/Vision Refresh

We are pleased to announce that "TOKIO TOKYO," a live house located in Jinnan, Shibuya, has achieved a 100% occupancy rate for the entire year (daily operation and use for events, filming, rehearsals, recording, etc.).

TOKIO TOKYO opened in March 2021, in the midst of the COVID-19 pandemic. It is still a relatively new live house, now in its sixth year.

In 2023, we faced organizational collapse and a crisis of bankruptcy, and since 2024, we have renewed our team and dedicated ourselves to its operation.

At TOKIO TOKYO, starting June 13, 2025, we set the goal of 100% occupancy rate, stemming from the simple yet fundamental question: "If we want to energize the live scene and Shibuya, isn't it a failure to embody our vision if we're not holding live shows and events every day?"

Since setting the goal of 100% occupancy, we have made extensive efforts, from sales and marketing strategies to collaborations with artists and industry professionals we are acquainted with.

As a result, in June 2026, we achieved a 100% occupancy rate for the year (excluding building closures and cancellations due to natural disasters). This significantly surpasses the estimated industry average occupancy rate of 70% for live houses and venues annually (based on our own research using Google Gemini Deep Research), and we have contributed to increasing opportunities for artists and fans to connect and for passionate live experiences.

This success is entirely due to the artists, fans, industry professionals, and our staff.

Mission and Vision Refresh

In conjunction with achieving 100% occupancy, we have refreshed the mission and vision of HYPE Inc., the operating company of TOKIO TOKYO.

We are confident that by refreshing our mission and vision, we can provide even stronger emotional experiences to artists and fans.

The mission and vision were born from expressions that were verbalized by our friend Satoke (nickname) and refined with the staff, drawing from the founder Tokio's original experiences and the passion felt through past work and relationships.

We believe that entertainment is one of the few passionate phenomena that can move people's hearts – that is, move them emotionally.

Emotional experiences enrich people's lives and add color to them.

However, simply experiencing emotion is not enough.

We want to create and deliver experiences that change one's life and tomorrow as a result of that emotion.

Beyond that, we believe we can create a state of "living life vibrantly every day" – "LIVE in LIFE."

To put it extremely, we want to make the lives of everyone involved with TOKIO TOKYO "LIVE in LIFE."

We, TOKIO TOKYO / HYPE, will continue to create a "LIVE in LIFE" world by "moving people's hearts and moving their lives."

From Single Venue Success to Multiple Venues and Music Platform Company

The achievement of 100% occupancy at TOKIO TOKYO is merely the first step for us.

In 2026 and 2027, we at TOKIO TOKYO plan to expand this "LIVE in LIFE" circle not only in Tokyo and Shibuya but also nationwide in Japan, online, and across Asia in multifaceted ways.

We will definitely achieve the launch of hit artists and hit songs from this TOKIO TOKYO platform.

If you are interested in working with TOKIO TOKYO, please contact us at the email address below.

We especially welcome inquiries from real estate developers looking to establish live houses.

Email address: [email protected]

100% Occupancy Achievement & Mission/Vision Refresh Video

Finally!

We have released a note and a YouTube video where our representative, Tokio, discusses these matters. (Please excuse any casual language used. We apologize if it offends.)

Please take a look.

note

https://note.com/tokio_hsmt/n/n3ff73ce4df69

YouTube

TOKIO TOKYO

Name: TOKIO TOKYO

Address: 3-7 Udagawa-cho, Shibuya-ku, Tokyo B1F

Capacity: 180 people

URL: https://tokio.world/

*For artists considering live performances and event planners, please contact [email protected].