i-mobile Introduces "Ad Network OEM" to Fitness Media "FITNESS LOVE"

i-mobile Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Tetsuya Noguchi; Tokyo Stock Exchange Prime Market), through its Media Solution business (https://www.im-mediasolution.com/gcpp/), has supported the construction of the proprietary ad platform "FITNESS LOVE Ads" by introducing its "Ad Network OEM" solution, which enables media companies to build their own ad platforms, to the comprehensive fitness media "FITNESS LOVE."

Fitness Sports Co., Ltd., which operates the media, is a group company of THINK FITNESS Co., Ltd., which operates the world-class fitness club "GOLD'S GYM" in Japan.

Background and Objectives for Introducing "Ad Network OEM"

In the current digital advertising market, it is becoming difficult to accurately target users with specific interests and preferences due to restrictions on 3rd Party Cookies and strengthening privacy regulations. In such circumstances, direct advertising to vertical media with high-quality reader bases and specialized content is being re-evaluated.

i-mobile offers "Ad Network OEM," which allows media companies to leverage their own media power to build a proprietary operational ad platform at a low cost and with minimal engineering costs. This system makes it easy to build a "self-serve" ad platform where advertisers can input and manage ads themselves, minimizing the operational burden on the media company after launch.

This time, by introducing this solution to "FITNESS LOVE," which has overwhelming support in the fitness domain, we have achieved revenue maximization for the media and the provision of new value to advertisers.

Success Story: Results of Test Distribution on "FITNESS LOVE Ads"

As a preliminary case for this release, a test distribution was conducted in March 2026 for the fitness magazine "Woman's Shape." As a result, sales increased to 200% compared to the release timing of the same issue in the previous year, showing remarkable results.

Comments from Personnel (Mr. Hironobu Kurosawa, Fitness Sports Co., Ltd.)

Pure advertising such as impression guarantees and fixed-term sales, which we initially considered, had the challenge of high advertising hurdles for advertisers. Therefore, we adopted i-mobile's "Ad Network OEM" to realize a more accessible pay-per-click (CPC) billing. We are grateful that it was built at a low cost and with surprising speed, even without specialized engineers. We will continue to provide advertisers with a more accessible and effective approach.

Comments from Personnel (Mr. Toshiaki Oride, Product Manager, New Business Development, Media Solution Business Department, i-mobile Co., Ltd.)

Media like "FITNESS LOVE," which are deeply rooted in specific lifestyles, are highly valuable to advertisers. We are honored that our OEM solution has helped to embody that value in the form of "pay-per-click" billing.

We will continue to work with Fitness Sports Co., Ltd. to develop features that will make "FITNESS LOVE Ads" an even more attractive medium for advertisers.

About the Media Solution Business

In the Media Solution business within our "Internet Advertising Business," we support publishers in maximizing revenue and expanding their business by utilizing our status as a Google Certified Publishing Partner, our domestic ad network, and multiple ad products.

About i-mobile

i-mobile is a marketing company growing in two areas: "Internet Advertising Business" utilizing technology and "Consumer Business" including Furusato Nozei (hometown tax donation), to realize our vision of "continuously creating businesses that contribute to the future of people."

Company Overview of i-mobile Co., Ltd.

Company Name: i-mobile Co., Ltd.

Location: Kanden Fudosan Shibuya Building 8F, 26-20 Shibuya, Shibuya-ku, Tokyo

Representative: President and CEO Tetsuya Noguchi

Established: August 17, 2007

URL: https://www.i-mobile.co.jp/

Inquiries Regarding This Release

i-mobile Co., Ltd.

Contact: Oride

Mail: [email protected]