I-ne Develops World's First* Next-Generation Bonding Complex to Fundamentally Improve Hair Damage and Strength

I-ne Co., Ltd. (Headquarters: Chuo-ku, Osaka; CEO: Yohei Onishi; Stock Code: 4933) has newly developed a 'Next-Generation Bonding Complex' that approaches the internal bonding structure of hair from multiple angles. This new technology integrates three approaches: (1) forming bonds with the entire internal protein structure using pseudo-human keratin, which has the same structure as hair keratin; (2) forming new bonds within keratin proteins using dimaleic acid; and (3) strengthening SS bonds using guanylcysteine. This has successfully increased hair strength significantly compared to conventional technologies. This technology is expected to fundamentally improve hair damage and enhance strength in hair care products. I-ne will continue to explore new knowledge and technologies to improve the quality of beauty routines and strive to realize 'Chain of Happiness.' The greatest feature of this technology is that, unlike limited repairs using single components, the complexed ingredients approach multiple bonds within the hair 'multi-facetedly.'