IBJ, Inc., which holds the largest number of members and marriages in Japan, announced that Nac Co., Ltd., a company that provides useful lifestyle services such as the Crecla water delivery service and Duskin cleaning supply rentals, has joined its marriage consultation network and will launch a matchmaking business in July 2026.
Amid social issues such as population decline and an increasing number of unmarried individuals, IBJ aims to create more marriage opportunities by strengthening its approach to segments that have had little contact with marriage consultations, leveraging Nac's wide contact with consumers and its foundation of trust.
[Background of Membership] In recent years, there has been a growing tendency in the matchmaking market to choose services based on reliability and peace of mind. Additionally, there is rising interest in matchmaking support mediated by families, such as "proxy matchmaking" where parents support their children's activities.
In this environment, Nac, which has a broad reach to consumers and a strong foundation of trust, has joined IBJ's network. The continuous relationships Nac has built with customers through regular visit services like the "Crecla" water delivery and "Duskin" rental business have high affinity with matchmaking support services that emphasize peace of mind. Furthermore, through their approximately 900,000-customer base, it will be possible to effectively approach potential matchmaking needs mediated by parents and families.
Furthermore, this collaboration between two Tokyo Stock Exchange Prime-listed companies is expected to contribute to improving the social credibility of IBJ's entire marriage consultation network. Through this, IBJ aims to provide matchmaking services that more people can use with peace of mind, while further expanding and strengthening its high-quality member base to increase the number of marriages.
[Future Developments] IBJ will continue to promote the expansion of the matchmaking market through cooperation with diverse industries and companies. By facilitating more marriages, the company aims to contribute to solving social issues such as unmarriage and the declining birthrate.
[About Nac Co., Ltd.] Founded in 1971 as a Duskin franchise, Nac has actively expanded its business areas with a focus on supporting daily life. Celebrating its 50th anniversary in 2021, the company currently operates in a wide range of fields related to "living" and "housing," including the core rental business, the Crecla water delivery business, architecture consulting for local builders, housing business, and beauty & health services, maintaining direct connections with customers nationwide.
[About IBJ Group] IBJ creates the most marriages in Japan through total support that goes beyond mere matching. By combining human-driven empathetic support with IT, the company provides services based on its unique marriage consultation network. The company is expanding its business into life design support, looking beyond marriage as the final goal toward a "happy life" beyond it.
FACT BOX
- Source: PR TIMES
- Category: Partnership