Otona no Shumatsu Otoriose Club Launches "e-Gift" Service for a New Gourmet Gifting Experience Without Needing an Address

The gourmet mail-order site "Otona no Shumatsu Otoriose Club," operated by i-bridge Co., Ltd., has launched an "e-gift (social gift)" function by introducing "AnyGift," an e-gift service provided by AnyReach Co., Ltd. This allows users to easily send gifts via LINE, social media, or email without knowing the recipient's address.

This makes it possible to send "surprise gifts on the day of an event," which was previously difficult due to delivery times, and to smartly send gifts to social media followers and friends without asking for their address.

*The range of e-gift compatible products will be gradually expanded.

Background of e-Gift Introduction: Meeting the Needs of Last-Minute Gifting

"Otona no Shumatsu Otoriose Club" has been widely used for seasonal gift events such as Father's Day, Mother's Day, mid-year gifts, and year-end gifts. However, conventional delivery methods required considering preparation and shipping times to deliver on the event day, forcing order deadlines to be about a week in advance.

This presented a challenge in fully meeting immediate, same-day needs like "I want to express my gratitude today" or "I forgot, but I want to send something today." To address this and the growing demand for casual gifts to social media followers, friends, and distant family without asking for an address, the company decided to introduce the "e-gift" service, which allows sending a gift with a digital message card immediately after purchase.

Three Features of "Otona no Shumatsu Otoriose Club e-Gift"

1. **No Need for Recipient's Address or Phone Number** Simply send the dedicated URL issued after purchase via LINE, email, or social media DMs. You can easily send gourmet gifts without knowing the recipient's address.

2. **Deliver Your Feelings Even on the Day of the Event** Available for use on Father's Day, mid-year gifts, birthdays, anniversaries, and any time you think, "I want to send a gift today." You can express your gratitude as soon as the thought strikes.

3. **A More Heartfelt Gift with a Message Card for Selected Gourmet Foods** When sending an e-gift, you can include an original digital message card. Deliver carefully selected flavors from "Otona no Shumatsu Otoriose Club" along with your words to loved ones far away.

Easy 3-Step Process for Both Sender and Receiver

### How to Send

- **Select a Product**: On the product page, choose "Send as an e-gift to someone whose address you don't know." - **Enter Message and Purchase**: Input necessary items like your message and purchase the e-gift. - **Send URL via Social Media or Email**: Send the issued "receipt URL" to the recipient via LINE, social media, or email.

### How to Receive

- **Receive the e-Gift URL**: Proceed to the receipt screen from the received URL and tap "Receive e-gift." - **Enter Delivery Information**: Input your delivery details. This information is not visible to the sender. - **Receive the Gift**: The product will be delivered to the address you entered.

e-Gift Product Picks

- **Konoike Hanabi (6 pieces) by Gojodo**: A Western-style daifuku with five types of fruit and fresh cream, wrapped in smooth red bean paste and Habutae mochi. - **Anko Butter Scone Sand**: A Japanese-Western hybrid sweet combining scones with red bean paste and butter. A set of three types. - **Freshly Grilled Jinchu Beef Tongue (Comparison Set)**: Beef tongue hand-grilled by artisans over lava rocks and flash-frozen. A comparison of tender calf tongue ("Salt") and rich adult beef tongue ("Pepper"). - **Toyohashi Unagi Kabayaki Extra Large Cut**: A kabayaki eel dish from a long-established shop in Toyohashi, Aichi. Uses rare female eels raised from glass eels. - **Fat Witch Brownie BASICS**: A brownie from a beloved New York brand. An assortment of six unique flavors, from rich classics to cherry and walnut variations.

Future Outlook

"Otona no Shumatsu Otoriose Club" will continue to provide an experience that allows customers to deliver "truly delicious things" from all over Japan the moment they want to send a gift, meeting the diversifying needs of the gift market.