23 Miyagi Breweries Gather at AER! Miyagi Sake Brewers Association to Host First Standing Event 'Miyagi Sake Night in AER' on July 31 (Fri)! Enjoy Approximately 48 Types of Sake Recommended for Summer

The Miyagi Sake Brewers Association (Sendai City, Miyagi Prefecture) will hold its first standing event to enjoy Miyagi's sake, 'Miyagi Sake Night in AER,' on July 31, 2026 (Fri) at the AER 5th Floor Multipurpose Hall in Chuo, Aoba Ward, Sendai City.

This event offers a casual way to enjoy local sake, nurtured by Miyagi's rich climate and environment, along with bento boxes paired with the sake, in a standing style. On the day, 23 breweries from Miyagi Prefecture will gather, offering approximately 48 types of their proud sake (scheduled) that they highly recommend for this summer. Furthermore, as a new initiative this time, a 'Sake Highball' booth (sake mixed with carbonated water) perfect for summer will also be available. It will be a special night to enjoy conversations with brewers and experience the new charm and deep diversity of Miyagi's sake.

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<4 Highlights of This Event>

1. 23 Breweries Representing Miyagi Gather at AER!

23 breweries, each with unique characteristics from across the prefecture, will set up their own booths. You can enjoy tastings while hearing directly from the brewers about their commitment to sake and its flavor profiles.

2. First Initiative! A 'Sake Highball' Booth Perfect for Summer Appears

A 'Sake Highball' booth, where sake is enjoyed mixed with carbonated water, will be offered for the first time. We propose a new, refreshing style of sake that is perfect for the hot summer.

3. Approximately 48 Types of Proud Sake to Brighten Your Summer

Each brewery has selected brands they want people to enjoy "coolly this summer." From sake that looks great chilled to unique bottles, you can compare a variety of flavors.

4. Satisfying Ticket Benefits and Bento Boxes

The participation fee includes not only a special bento box but also a sake cup, water, and 10 drink tickets to fully enjoy the event.

◎ Miyagi Sake Night in AER ◎

Event Overview

Event Name: Miyagi Sake Night in AER

Date & Time: July 31, 2026 (Fri) 18:00 - 20:00

Venue: AER 5th Floor Multipurpose Hall (1-3-1 Chuo, Aoba Ward, Sendai City, Miyagi Prefecture)

Organizer: Miyagi Sake Brewers Association

Capacity: Limited to 350 people (first-come, first-served)

Eligibility: Ages 20 and over

Event Content: Sake from 23 Miyagi breweries (approx. 48 types planned), 'Sake Highball' booth, bento box (standing style)

Participating Breweries (in no particular order): Katsuyama, Hoyo, Yuki no Matsushima, Namino-oto, Urakasumi, Abe Kan, Ichinokura, Atagomatsu, Manazuru, Washigakuni, Koganesawa, Miyakanbai, Tenjo Mugen, Kurikoma-yama, Wataya, Hagi no Tsuru, Sawanotsuru, Mizutoriki, Soutenden, Hidakami, Suminosue, Kenkonichi, Zao

Ticket Information (Reservation Required)

This event is [Advance Reservation Sales (Reservation Required)]. Due to preparation, no tickets will be sold on the day of the event. Please note that entry will not be permitted without a ticket.

Price: 4,500 yen per person (tax included)

Ticket Contents (Included):

- Bento Box (A delicious special bento that pairs well with sake)

- Sake Cup

- Water

- 10 Drink Tickets

System (Notes):

*Sake will be provided via a ticket exchange system (not all-you-can-drink). Please take your time to select your favorite brands or ones you are curious about.

*For those who wish to try more brands, additional "Same-Day Refill Tickets" will be available for purchase at the venue.

Purchase Deadline: July 23, 2026 (Thu) 17:00

How to Purchase Tickets: Purchase via eplus (e+).

Ticket Purchase Deadline: July 23, 2026 (Thu) 17:00

*However, sales will end once the capacity (350 people) is reached. Please purchase early.

==== Tickets can be purchased at FamilyMart's "Multi-Copy Machine" or via "eplus."

How to Purchase Directly at FamilyMart https://support-qa.eplus.jp/hc/ja/articles/6638367888665

eplus Sales Page https://eplus.jp/sf/detail/4543540001-P0030001 ====

*Notes*

- No tickets will be sold on the day. Please apply in advance, including for companions. - Those under 20 years of age will not be admitted. - While sake will be sufficiently prepared, please understand that provision may end once supplies run out.

- Driving or cycling to the venue is strictly prohibited.

- There is no cloakroom.

- Event details are subject to change without notice.

- Refunds will not be issued except in case of cancellation by the organizer.

View Details

Miyagi Sake Brewers Association Official Website https://miyagisake.jp/info/11284/

*Please drink responsibly after the age of 20. Drunk driving is prohibited by law. *Drinking during pregnancy or breastfeeding may adversely affect the development of the fetus and infant.

Miyagi Sake Brewers Association

The Miyagi Sake Brewers Association is an organization of local sake manufacturers established in 1953 based on the Law for the Preservation of Liquor Tax and Other Provisions Concerning Sake Brewers' Associations. Currently, 24 companies are members. (Established in 1908 with the improvement and development of brewing technology as its main focus, the Miyagi Sake Brewers Association was dissolved once in 1948 at the request of GHQ (General Headquarters of the Allied Powers) and revived a few years later.) The association engages in a wide range of activities, including cooperating in transmitting government notices and laws to manufacturers, compiling manufacturer reports according to the Liquor Tax Law, providing guidance for improving the quality of Miyagi sake, holding study sessions, and organizing events to promote Miyagi sake.