Lifestyle brand 'Afternoon Tea LIVING' will release a special feature page on Wednesday, May 27, 2026, proposing 'just right' comfort levels based on temperature. Amidst record-breaking heat, a new lifestyle trend called 'Cooling Yourself' is gaining attention. From the humid 25°C to the peak summer heat of 30°C and extreme heat days of 35°C, choosing how to spend time and what to carry based on the temperature can make summer much more comfortable. This feature proposes a 'summer retreat style' that allows you to spend time comfortably and authentically, both outdoors and at home, through items that provide coolness via sight, scent, and touch. (Product details for 25°C, 30°C, and 35°C follow). Additionally, a 'Heatwave Countermeasure Set' giveaway campaign will run from May 27 to June 10, 2026, for survey respondents. Afternoon Tea LIVING, which will celebrate its 45th anniversary in September 2026, continues to offer lifestyle items that add spice to daily life.

FACT BOX

  • Source: PR TIMES
  • Category: product_launch
  • Organizations: Afternoon Tea LIVING