Colorful Tableware Series 'HAPPY TEA TIME' with Hand-Drawn Touch and Unique Silhouettes Adds Charm to Everyday Dining Tables

Lifestyle brand Afternoon Tea LIVING (Afternoon Tea Living) has released its new tableware series 'HAPPY TEA TIME,' showcasing the charm of 'the warmth unique to hand-drawn designs' and 'the lovable uniqueness of its silhouettes,' available from Wednesday, July 8, 2026, at all Afternoon Tea Living stores nationwide and the official Afternoon Tea online store.

This series features hand-drawn-style designs adorned with colorful flowers and motifs, along with softly rounded, warm forms. It adds vibrancy to dining tables and turns everyday meals and tea times into joyful, heartwarming moments.

Product Lineup:

Focus on Tableware! Popularity of Pottery Markets and Small Dish Trends

Amid scorching heat boosting 'stay-at-home demand,' creating appealing dining tables has become one of life's daily pleasures.

Tabletop items remain a consistently popular category both domestically and internationally. With the recent boom in pottery markets and small dish (zara-sara) trends, interest in 'tableware that instantly brightens the dining table' is growing. On social media, posts featuring overhead shots of dishes are increasing, reflecting a heightened focus on tableware aesthetics and visual appeal. Additionally, the intensifying summer heat has further fueled demand for stay-at-home lifestyles, contributing to the rising popularity of tableware. As people spend more time at home to avoid the heat, dining out decreases and home cooking increases. Alongside growing interest in healthy eating, more individuals are seeking to 'make daily meals more fulfilling,' 'enjoy them as small pleasures,' and 'create visually appealing, delicious-looking meals through thoughtful plating.' As a result, attention to tableware is becoming an established part of everyday enjoyment.

Source: Cleo Co., Ltd. article, '5 Key Points on How Prolonged Summers and Rising Prices Are Changing Dining Tables, and Strategic Hints for a Hot Autumn'

Launched against this backdrop, the new 'HAPPY TEA TIME' tableware series is recommended for those who want to add visual appeal to their everyday items or enhance their summer stay-at-home experience. Simply incorporating these items adds small joys not only to meal preparation but also to the entire tea time experience, enriching moments around the dining table.

We also recommend enjoying 'tabletop photography' that highlights the items' forms and color palettes. For example, photographing the uniquely shaped mugs with distinctive handles from the side, or capturing the plates—featuring ruffled rims and all-over hand-drawn floral patterns—from directly above, enhances both the appeal of the food and the tableware's unique world.

This summer, why not enjoy your time at home by creating an uplifting and personalized dining table?

【Product Overview】

Product Name: Mug

Colors: ① Yellow (150ml), ② White (220ml), ③ Pink (250ml), ④ Green (300ml), ⑤ Blue Ribbon (400ml)

Price: ① ¥1,100 / ②–⑤ ¥1,650 each

Product Description: A mug with playful handles shaped like hearts and circles. Combines adorable design with practicality, making daily tea times more enjoyable. With a wide range of sizes, you can choose your favorite cup to suit your preference.

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Product Name: Creamer (200ml)

Price: ¥1,320 (tax included)

Product Description: A generously sized creamer with refreshing colors. Also recommended as a single-stem flower vase to accent your interior.

Product Name: Plate M

Price: ¥1,980 each (tax included)

Product Description: Features a gently wavy rim and hand-drawn floral accents. Ideal not only for dining but also as a decorative piece or accessory tray, suitable for a wide range of occasions.

Product Name: Plate L

Price: ¥2,200 each (tax included)

Product Description: A large-sized plate with hand-drawn-style floral patterns. Perfect for main dishes or one-plate meals.

Product Name: Oval Plate

Price: ¥2,420 (tax included)

Product Description: A generously sized oval plate, ideal for curries and pasta. Microwave-safe for convenient everyday use and dishwasher-safe for easy cleaning.

Product Name: Bowl

Price: ① S-size ¥1,100 (tax included), ② M-size ¥1,320 (tax included), ③ L-size ¥1,870 (tax included)

Product Description: The S-size features a wavy rim, perfect as a side plate or for fruit arrangements. The M-size has a taller shape, designed by removing the handle from the mug, ideal for yogurt or desserts. The L-size features a blooming flower-like design and is generously sized, perfect for filling with acai bowls or large salads.

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About Afternoon Tea LIVING

Under the message of 'spice of a day,' we bring seasonal trends and style into everyday life, creating colorful living experiences.

A lifestyle brand that delivers small spices of joy into your daily routine, helping you discover moments of happiness.

Afternoon Tea LIVING offers a wide range of items, from dining and kitchenware to living room, bathroom, stationery, and apparel.

Currently operating approximately 110 stores nationwide and an online store. Celebrating its 45th anniversary in September 2026.

As a new step forward, from 2026, we have adopted the new slogan 'Every ordinary day, cherished,' proposing a new everyday life where lifestyle goods, combined with creative ideas, make each day a little richer.