IDEATECH News Releases

【B2B Marketing Orchestration Survey】84.3% Want to Integrate Initiatives, But Only 4.6% Have Achieved It: This 80-Point Gap is the 'Current State' of B2B Marketing

A survey on B2B marketing orchestration revealed that while 84.3% of professionals desire integrated… · 2026-04-01

Survey on the Absence of External Communication and Management Functions in the Era of Generative AI: 97.0% Utilize Generative AI for External Communication, While Only 18.4% Have Established Brand Expression Confirmation Rules

A survey on the current state of content management functions in Japanese companies revealed that 97… · 2026-07-14

Free Publication of Yahoo! News Placement Survey Cases from April to June 2026 for PR and Marketing Professionals

IDEATECH Inc. has published survey cases placed on Yahoo! News from April to June 2026 for free. Thr… · 2026-07-09

IDEATECH Produces "Childcare Human Resources White Paper 2026 ~Childcare Careers in an Era of Declining Birthrate~" from Overall Planning to Publication, Supported by 6 Years of Strategic PR and Over 50 Risapi® (Research PR) Initiatives

IDEATECH Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Tomoo Ishikawa), a provider of "Ha… · 2026-07-07

IDEATECH Launches Proof-of-Concept Experiment to Improve Order Conversion Rates Using Its 'Content Sales®' Methodology and Sales AI Agent

IDEATECH Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Tomoo Ishikawa; hereinafter "the C… · 2026-06-29

[Japan's Awareness is 10%, US 96% of B2B Marketers Practice] IDEATECH Releases Free Perfect Guide "Learn Thought Leadership from the US" Summarizing Techniques to Be Chosen for "Trust" Beyond Price Competition!

IDEATECH Inc. (Headquarters: Minato-ku, Tokyo, President and CEO: Tomoo Ishikawa), which provides "R… · 2026-07-07

[BtoB Product Introduction] The Reality of "Internal Review Materials": Is "Reading Materials Thoroughly" a Seller's Illusion? Over 40% Can't Finish Reading, and About 70% Edit or Excerpt for Internal Sharing. What are "Componentized Materials" That Win Approval?

IDEATECH Inc. (Headquarters: Minato-ku, Tokyo; President: Tomoo Ishikawa), which produces over 2,000… · 2026-06-30

BtoB Companies' New Service Planning and Development Managers Discuss Market Penetration and Information Dissemination: Half Feel It's Difficult to Communicate Differences in Features and Quality; About 60% Use Data and Case Studies to Connect with Societal and Industry Changes.

IDEATECH Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Tomoo Ishikawa; hereinafter: IDEAT… · 2026-07-02

2026 B2B Marketing CPA Survey: 36.0% of Marketers Report Rising CPA, with SEO Ranking as the Top Area for Future Investment

ResaP®, a one-stop research data marketing service, announced the results of its 2026 survey on CPA … · 2026-05-14

[58.3% of LLMO Outsourcing Experienced Individuals Dissatisfied with 'Lack of Factual Information'] IDEATECH Releases Free 'Guide to Communication Design and Partner Selection that Drives Results'

IDEATECH has released a free guide titled "Guide to Communication Design and Partner Selection that … · 2026-03-31

IDEATECH Releases Free Guide on Standards for Selecting Research PR Agencies

IDEATECH, provider of the 'Repopy' report marketing service, has released a free guide on how to sel… · 2026-03-27

[Post-Release] Joint Webinar by CelebrX and IDEATECH on "The Secrets of Content Sales"

CelebrX and IDEATECH co-hosted a webinar to discuss "Content Sales®," a new sales method. In today's… · 2026-05-11

[BtoB Content "Company Size Mismatch" Survey] Approximately 90% of Small and Large Companies Abandon Materials That Don't Match Their Size, Directly Leading to Adoption Rejection

A survey by IDEATECH's "Lisapy®️" found that about 90% of B2B content users abandon materials due to… · 2026-04-09

[Approx. 90% of BtoB Content Recipients Disengage Due to Lack of Personalization] IDEATECH Releases Free "Industry-Specific BtoB Content Perfect Guide 2026" Designed from a Go-to-Market Perspective

IDEATECH has released a free guide for BtoB marketers. Addressing the issue that 90% of audiences do… · 2026-04-07

[Choosing a PR Company, 52.9% Ask AI Rather Than Google Search] IDEATECH Releases "PR Partner Selection Guide" for Free

A survey by IDEATECH reveals that 52.9% of PR professionals now ask AI tools like ChatGPT for PR com… · 2026-04-02

[Revisiting the Origins of PR in the Age of Generative AI] IDEATECH Releases Free Guide: 'Why “Strategic PR” Now?' (2026 Edition)

IDEATECH Inc., provider of Reporty®, a one-stop report marketing solution, has released a free expla… · 2026-06-16

【PR TIMES Ranks 2nd in ChatGPT Citations】IDEATECH Releases Free Guide on 'How to Write Press Releases for AI'

Following data showing PR TIMES as the 2nd most cited domain for ChatGPT queries, IDEATECH has relea… · 2026-05-21

Validating the 'Recall, Candidate, Selection' Structure in BtoB Marketing: IDEATECH Supports the 'Category Branding White Paper 2026' Published by EXIDEA

IDEATECH has supported the survey planning, design, and execution for the 'Category Branding White P… · 2026-05-21

IDEATECH Releases Free Guide on AI Countermeasures for SEO; 97.3% of Managers Recognize Need for Content Redesign

IDEATECH Inc. has released a free guide titled 'Is SEO Over? AI Countermeasures Starting from Redesi… · 2026-05-19

B2B Large-Scale Procurement Process Survey: Long Decision Cycles and Buyer Enablement

IDEATECH and Hiroyasu Kitagawa conducted a survey on B2B procurement processes. Findings reveal sign… · 2026-06-09

【78% of Companies Running Survey PR Feel Limits to Internal Execution, 66.7% Fail in Partner Selection】IDEATECH Releases Free Practical Guide on 'Turning Survey PR into Assets'

IDEATECH has released a free guide summarizing the realities of Survey PR for BtoB companies. Approx… · 2026-05-26

[Choosing a PR Company, 52.9% Ask AI Rather Than Google Search] IDEATECH Releases "PR Partner Selection Guide" for Free

A survey by IDEATECH reveals that 52.9% of PR professionals now ask AI tools like ChatGPT for PR com… · 2026-04-02

Regret over 'lack of data' after ordering, despite 'cost-performance focus' during selection: Free Release of 'PR Company Selection Guide for BtoB Public Relations Not Ignored by AI'

IDEATECH has released a free guide for selecting PR companies for BtoB public relations, addressing … · 2026-04-14

IDEATECH × Bizibl Technologies Jointly Launch 'Research Conference Series 2026' for BtoB Marketers

IDEATECH and Bizibl Technologies will jointly launch the 'Research Conference Series 2026' for BtoB … · 2026-04-15

IDEATECH Releases Free 'LLMO Strategy' Guide, Adopted by 88% of Marketers

IDEATECH has released a comprehensive guide on the importance and practical application of LLMO (Lar… · 2026-06-11

【70% of B2B Purchasing Process is "Anonymous"】Why isn't lead generation leading to business negotiations? Structural challenges in the AI era and countermeasures, Seminar Report on Visualizing Anonymous Customers & Content Strategy Achieving 800% ROI

IDEATECH, TRENDEMON JAPAN, and Bizibl Technologies co-hosted a seminar report on visualizing anonymo… · 2026-05-07

Survey on AI Search Impact: 60% Report Declining SEO Results, Resource Shortage Cited as Top Obstacle

IDEATECH 調查顯示約 6 成企業感應 SEO 成效下滑，近全數認同應對 AI 搜尋之必要性，但面臨人力不足挑戰。 · 2026-05-12

[AI Era B2B Purchasing 'Information Contact' Reality] About 80% Feel 'Only Generalities', 57.1% Decide Contact Based on 'Sincerity'. About 60% Use Generative AI for Information Gathering, What's Needed is 'Raw Case Studies and On-site Know-how'

A survey by IDEATECH Inc. reveals that about 80% of B2B purchase decision-makers feel corporate webs… · 2026-06-04

Even with Top SEO Rankings, AI Won't Cite You. IDEATECH Launches "IDEA LLMO," a B2B-Focused LLMO Support Service to Gain AI Recommendations Starting with Third-Party Mentions

IDEATECH has launched "IDEA LLMO," a B2B-focused LLMO (Large Language Model Optimization) support se… · 2026-06-12

【B2B Marketing Orchestration Survey】84.3% Want to Integrate Initiatives, But Only 4.6% Have Achieved It: This 80-Point Gap is the 'Current State' of B2B Marketing

A survey on B2B marketing orchestration revealed that while 84.3% of professionals desire integrated… · 2026-04-01

[From 'Letters to Reporters' to 'Starting Points for Social Dialogue'] IDEATECH Releases Free Guide: 'How PR TIMES Changed PR [2026 Edition]'

IDEATECH has released a free guide titled 'How PR TIMES Changed PR [2026 Edition],' analyzing the im… · 2026-06-02

Seminar on GTM Strategy: 70.4% of BtoB Enterprise Purchases are Decided Before Meeting Vendors

IDEATECH and Demagen Research Institute will co-host a seminar on April 17, 2026, revealing new data… · 2026-04-14

[Asked SME Managers Using Generative AI for Business: What are the Trends in Generative AI Utilization?] About 80% Answered AI's 'Importance Will Increase' in Management Decisions, While Over Half Have 'Never Checked' Their Company's Representation on AI

IDEATECH Inc. conducted a survey on the use of generative AI among 311 SME managers. While about 80%… · 2026-05-28

[Approx. 90% of BtoB Content Recipients Disengage Due to Lack of Personalization] IDEATECH Releases Free "Industry-Specific BtoB Content Perfect Guide 2026" Designed from a Go-to-Market Perspective

IDEATECH has released a free guide for BtoB marketers. Addressing the issue that 90% of audiences do… · 2026-04-07

IDEATECH to Speak at Peatix Marketing Terrace vol.26 on May 22: Explaining the PR x Marketing Approach to Solve 'Leads Increase, but Sales Don't'

IDEATECH 專務董事將於 5 月 22 日登壇 Peatix 行銷講座，探討如何結合公關與行銷解決「有線索無營收」的痛點。 · 2026-05-13

[2026 Latest] BtoB Marketing CPA Survey: 'Seminars/Webinars' Lead the Cost Surge, 37% Unaware of CPA Targets

調查顯示約4成B2B行銷人員對獲客成本(CPA)飆升有感，其中「研討會」成本增加最顯著，促使企業轉向加碼SEO與CRM。 · 2026-05-14

IDEATECH's Hitoshi Kyoh to Speak at Peatix Marketing Terrace Vol.26 on May 22: Solving 'More Leads, No Sales Growth' with PR x Marketing Strategy

IDEATECH announced that its Senior Managing Director, Hitoshi Kyoh, will speak at an online seminar … · 2026-05-13

Survey on AI Search Compatibility for SEO Articles: Approximately 60% Report Declining Traffic/Results from SEO Articles, 97.3% Recognize Need for AI Search Adaptation, While 'Lack of Internal Resources' is the Top Challenge

A survey conducted by IDEATECH's "ResaPee®️" reveals that approximately 60% of corporate managers in… · 2026-05-12

[Post-Release] Celebrix x IDEATECH Co-Hosted Webinar on "The Essence of Content Sales"

IDEATECH, which advocates "Content Sales®︎" to strengthen sales through content, and Celebrix, a sal… · 2026-05-11

【70% of B2B Purchasing Process is "Anonymous"】Why isn't lead generation leading to business negotiations? Structural challenges in the AI era and countermeasures, Seminar Report on Visualizing Anonymous Customers & Content Strategy Achieving 800% ROI

IDEATECH, TRENDEMON JAPAN, and Bizibl Technologies co-hosted a seminar report on visualizing anonymo… · 2026-05-07

【Survey on PR Activities in the LLMO Era, for PR Professionals】Approximately 60% want to conduct research PR, but 45.4% are not doing so due to 'resource shortages'; 52.1% 'conscious' of being cited by generative AI

Research data marketing 'Risapii®️' conducted a survey on PR activities in the LLMO era. Approximate… · 2026-04-30

Survey on PR Activities in the LLMO Era: Approx. 80% of PR Professionals Report Changes in Goals and Policies, 84.4% Conscious of Generative AI Citations

According to a survey by IDEATECH, about 80% of PR professionals have felt changes in PR policies ov… · 2026-04-28

[The Battle for Deals is Won 'Before' It Starts] What is the strategy to break through the wall 80% of B2B companies face? Free release of the seminar report 'Decoding the Conditions for Chosen Companies from the Top of Mind Whitepaper'

IDEATECH Inc. and EXIDEA Inc. have released a free report of their co-hosted seminar. It explains th… · 2026-04-24

[For PR & Marketing Managers] Free Release of Yahoo! News Publication Case Studies from Jan-Mar 2026!

IDEATECH, the provider of the research data marketing service 'Resapy®', has released a free report … · 2026-04-22

[Approx. 90% of BtoB Content Recipients Disengage Due to Lack of Personalization] IDEATECH Releases Free "Industry-Specific BtoB Content Perfect Guide 2026" Designed from a Go-to-Market Perspective

IDEATECH has released a free guide for BtoB marketers. Addressing the issue that 90% of audiences do… · 2026-04-07

[58.3% of LLMO Outsourcing Experienced Individuals Dissatisfied with 'Lack of Factual Information'] IDEATECH Releases Free 'Guide to Communication Design and Partner Selection that Drives Results'

IDEATECH has released a free guide titled "Guide to Communication Design and Partner Selection that … · 2026-03-31

[B2B Marketing Orchestration Survey] 84.3% Want to Integrate Campaigns, But Only 4.6% Have Achieved It - This 80-Point Gap is the 'Current State' of B2B Marketing

A survey reveals that 84.3% of B2B marketing professionals want to integrate their campaigns, but on… · 2026-04-01

[PR Partner Selection: 52.9% Ask AI Over Google Search] IDEATECH Releases Free 'PR Partner Selection Guide'

IDEATECH has released a free guide on selecting PR partners, revealing that 52.9% now use AI for inf… · 2026-04-02

[B2B Marketing Orchestration Survey] 84.3% Want to Integrate Campaigns, But Only 4.6% Have Achieved It - This 80-Point Gap is the 'Current State' of B2B Marketing

A survey reveals that 84.3% of B2B marketing professionals want to integrate their campaigns, but on… · 2026-04-01

IDEATECH × Bizibl Technologies Jointly Launch 'Research Conference Series 2026' for BtoB Marketers

IDEATECH and Bizibl Technologies will jointly launch the 'Research Conference Series 2026' for BtoB … · 2026-04-15

Seminar on GTM Strategy: 70.4% of BtoB Enterprise Purchases are Decided Before Meeting Vendors

IDEATECH and Demagen Research Institute will co-host a seminar on April 17, 2026, revealing new data… · 2026-04-14

Regret over 'lack of data' after ordering, despite 'cost-performance focus' during selection: Free Release of 'PR Company Selection Guide for BtoB Public Relations Not Ignored by AI'

IDEATECH has released a free guide for selecting PR companies for BtoB public relations, addressing … · 2026-04-14

IDEATECH to Present at THE COMMIT Conference on May 15th: Practical Framework for 'Creating Market Demand' with Research Data in B2B Content Marketing

IDEATECH will present at the THE COMMIT conference on May 15, 2026, detailing a framework for utiliz… · 2026-04-10

[Choosing a PR Company, 52.9% Ask AI Rather Than Google Search] IDEATECH Releases "PR Partner Selection Guide" for Free

A survey by IDEATECH reveals that 52.9% of PR professionals now ask AI tools like ChatGPT for PR com… · 2026-04-02

[58.3% of LLMO Outsourcing Experienced Individuals Dissatisfied with 'Lack of Factual Information'] IDEATECH Releases Free 'Guide to Communication Design and Partner Selection that Drives Results'

IDEATECH has released a free guide titled "Guide to Communication Design and Partner Selection that … · 2026-03-31

Survey on PR Activities in the LLMO Era: Approx. 80% of PR Professionals Report Changes in Goals and Policies, 84.4% Conscious of Generative AI Citations

According to a survey by IDEATECH, about 80% of PR professionals have felt changes in PR policies ov… · 2026-04-28

【The Battle for Business Deals is Over Before It Even Begins】What is the Strategy to Break Through the Wall Faced by Approximately 80% of B2B Companies? Free Release of "Conditions for Chosen Companies, Deciphered from the First Recall White Paper" Seminar Report

IDEATECH Inc. has released a free report from the co-hosted seminar with EXIDEA, titled "Conditions … · 2026-04-24

[For PR & Marketing Managers] Free Release of Yahoo! News Publication Case Studies from Jan-Mar 2026!

IDEATECH, the provider of the research data marketing service 'Resapy®', has released a free report … · 2026-04-22

【Survey on PR Activities in the LLMO Era, for PR Professionals】Approximately 60% want to conduct research PR, but 45.4% are not doing so due to 'resource shortages'; 52.1% 'conscious' of being cited by generative AI

Research data marketing 'Risapii®️' conducted a survey on PR activities in the LLMO era. Approximate… · 2026-04-30