[2026 Latest] BtoB Marketing CPA Survey: 'Seminars/Webinars' Lead the Cost Surge, 37% Unaware of CPA Targets

IDEATECH Inc. released its 2026 BtoB marketing CPA survey of 100 marketers. Results show 36% felt a CPA surge over the past year, with 'seminars/webinars' cited by 58.3% as the most expensive channel. Shockingly, 37% do not know their target or actual CPA, revealing poor measurement infrastructure. Due to rising costs, marketers are shifting to organic strategies: 27% plan to strengthen SEO, followed by CRM (23%) and SNS (22%). Only 6% intend to continue pushing paid marketing efforts.