[From 'Letters to Reporters' to 'Starting Points for Social Dialogue'] IDEATECH Releases Free Guide: 'How PR TIMES Changed PR [2026 Edition]'

IDEATECH, provider of the one-stop report marketing service 'Repo-P,' has released a free guide titled 'How PR TIMES Changed PR [2026 Edition].' This guide organizes how corporate information dissemination has evolved from the pre-PR TIMES era to the present across five chapters. It discusses how fragmented announcement tasks were integrated, how the 'readers' and 'meaning' of press releases have changed, and how it differs from similar US services. Finally, it explores why the concept of 'Strategic PR' is necessary today. With over 100,000 companies using the service and over 2 million releases accumulated, PR TIMES has significantly altered the landscape of Japanese press releases. The guide systematically organizes the structural changes brought about by PR TIMES from three perspectives: (1) the shift from 'one-way communication to reporters' to 'multi-faceted communication including consumers,' (2) the difference in the 'center of gravity' compared to US news wires, and (3) the evolution from 'announcement as PR' to 'PR as relationship design.'