IHG Hotels & Resorts (Headquarters: UK, Japan Operations: IHG ANA Hotels Group Japan, CEO: Abijeet Sandilya) is officially launching its new signature breakfast, "THE 10" (a premium breakfast experience featuring 10 selections recommended by ANA Crowne Plaza Hotels & Resorts), across 19 ANA Crowne Plaza properties nationwide.
Following development since November 2024 under the supervision of brand producer Yoko Shibata, the program has now rolled out with standardized menus across all locations.
THE 10 Concept THE 10 is a new breakfast buffet concept themed around "finding delicious moments." Supervised by Yoko Shibata, it reconstructs the breakfast experience through live cooking, regional focus, wellness, and the joy of selection.
10 Signature Menu Categories 1. Local Cuisine Live Kitchen 2. ANA Crowne Plaza Signature Omelet Live Kitchen 3. Reward Rice Ball Live Kitchen 4. Wellness 15-Ingredient Salad Buffet 5. Chef's Special Curry 6. 15 Ultimate Rice Accompaniments 7. 15 Ultimate Bread Accompaniments 8. Regional Traditional Soups 9. Energy Fruit Salad Yogurt 10. Energy Shot Smoothie
Examples of Hotel Initiatives - ANA Crowne Plaza Chitose: Offers the "Namara Bowl" with Hokkaido seafood and Sapporo butter-corn miso ramen. - ANA Crowne Plaza Akita: Features a live kitchen serving "Reward Rice Balls" using local Akita rice varieties "Akitakomachi" and "Sakihokore." - ANA Crowne Plaza Niigata: Offers the local soul food "Tare Katsudon" (sauce-dipped pork cutlet bowl) at its live kitchen.
FACT BOX
- Source: PR TIMES
- Category: New Product
- Products / services: THE 10