Sapporo DXPO Draws 1,000 Visitors! ImaJina Unveils New Leader Development Program to Address Young People's Avoidance of Management Roles, "My Way" Management, and Lack of Role Models

ImaJina, a company specializing in corporate brand building and organizational development consulting, exhibited at the recent "Sapporo DXPO." Over four days, approximately 1,000 people visited our booth and attended our exhibitor seminar. At this exhibition, we fully unveiled a completely new "Next-Generation Leader Development Program." This program combines Harvard University-style organizational philosophy penetration surveys with Cambridge University-style individual psychological and behavioral trait diagnostics. It aims to solve the serious social issue of "young people avoiding management roles" that many Japanese companies currently face. The program has received a significant response from numerous companies and media outlets.

Solving Real-World Workplace Struggles! Seminar Information

Why is a Completely New "Leader Development" Needed Now?

In recent years, statistics from various research institutions show that about 80% of young employees respond that they "do not want to become managers," making the depletion of next-generation leaders a critical bottleneck for corporate growth. Many executives and HR managers who visited our booth shared the following three pressing concerns, reflecting the real struggles in their workplaces:

Young People's Avoidance of Management Roles: There are no young employees who aspire to "become managers."

"My Way" Management: Due to the rise of "playing managers" (managers who also perform frontline duties), managers' approaches to supervision are based on past experiences and have become "my way."

Lack of Role Models: As a result, there are no attractive "role models" within the company for young people to aspire to.

As more supervisors interact with their subordinates in their "own way" without systematic management training, and continue to show themselves exhausted from overwork, role models disappear from the workplace. In a workplace where there is no one to aspire to, young people lose their career aspirations, and the organization's growth stagnates. A solution to fundamentally break this "vicious cycle" is now strongly needed.

A Unique Solution Combining Philosophy and Data: The Next-Generation Leader Development Program

This program, unveiled by ImaJina at the exhibition and drawing the full attention of HR professionals, fundamentally differs from conventional superficial skills training.

Harvard University Style: Organizational "Philosophy Penetration Survey"

Philosophy alone, merely displayed on a wall, does not move an organization. This survey quantitatively visualizes the extent to which the company's philosophy has penetrated and is practiced at the frontline level, based on four axes: "understanding, action, empathy, and diffusion." This integrates the values of the entire organization.

Cambridge University Style: Individual "Psychological and Behavioral Trait Diagnostics"

Utilizing a trait diagnostic in partnership with Cambridge University, we objectively grasp the behavioral characteristics of each manager. This allows managers to view their "my way" management objectively and build a management style that demands high-level results while clearly indicating the team's direction, combining "strictness" and "support" to enhance truly positive psychological states (work engagement).

By combining these two axes – "organizational philosophy" and "individual characteristics" – it becomes possible to intentionally and systematically develop "true role models that young people admire," who can lead subordinates while embodying the company's core values, thereby eliminating "my way" management.

Achievements at Sapporo DXPO and Future Developments

During the four-day event, approximately 1,000 people visited the booth and seminars, and we received continuous, concrete consultations such as "We want to overhaul our management layer" and "We want to prevent the turnover of next-generation leaders." This overwhelming response is proof that this approach accurately targets the latent issues of modern companies.

ImaJina will continue to support the strengthening of organizational capabilities of companies nationwide through this program, promoting "the creation of organizations where everyone can thrive and the next generation can grow."

About ImaJina Inc.

Based on the belief that "brands are created by the employees who work there," ImaJina is a branding company that handles organizational transformation and human resource development centered on inner branding. With over 3,000 successful cases across a wide range of industries and business types, including manufacturing, construction, healthcare, and local governments, the company offers unique methods for permeating corporate aspirations throughout the organization.

Official Website: https://www.imajina.com/

[Contact Information for this Matter]

Contact: Minami Aoe TEL: 03-3511-5525 FAX: 03-3511-8228 MAIL: [email protected]